May 25, 2022 10 min read

10 Benefits of using WhatsApp Business

You’re probably already using WhatsApp Business, or at least thinking about it. And rightfully so – it’s the most popular messaging app in the world. If you still aren’t sure about it, here’s our list of the top 10 benefits you can get from WhatsApp Business.

Global reach for your business

If you want to have access to as many people as possible, WhatsApp is going to give you the farthest reach. With over 2 billion monthly active users worldwide and 100 billion messages sent per day, WhatsApp is by far the most popular messaging app in the world. Out of 195 countries in the world, WhatsApp is being used in 180 of them.

A branded profile for your business

When you get started with WhatsApp Business, you set up a business profile. Your information is verified. Two different things happen:

  1. Your customers feel confident that they’re communicating with the correct person or company.
  2. When your brand elements are present in all your customer communication, it helps to solidify your brand. People become familiar with your logo, your colors, and your brand tone.

Convenience for you and your customers

You can work from your desktop computer, or from your smartphone while on the go. The application stays synced across all of your devices so you can start a conversation from your computer, and then pick it up later from your smartphone.

Your customers don’t need to know that you’re responding to them from lunch or while running a personal errand. Conversely, you can run the errands that you need and still stay in touch with your customers.

At the same time, your customers can chat with your business in the app they use most. That makes life easier for them, and it makes it more likely that they’ll reach out to you.

Run Facebook or Instagram click-to-chat ads

You can run ads for your business on Facebook or Instagram that will click straight through to WhatsApp. This is a fast and easy way for potential customers to ask questions about your product or service. Once they’ve initiated a conversation with you, you can build trust and even loyalty.

Go to the WhatsApp Business tools and you can connect to Facebook & Instagram. Even if you aren’t running any ads, potential customers can send you messages directly from Facebook and Instagram. If you need help with how to run ads, here’s a detailed article about it.

Segment your customers more easily for better messaging

WhatsApp lets you create up to 20 labels to organize messages from customers and prospects. There are so many different ways you could label your customers, but I like to think of it in terms of a sales funnel.

You want to know exactly where each contact is at in the sales funnel. Labels will help you be as effective and efficient as possible when contacting your customers and leads so it’s easier to send the right message at the right time.

More efficient customer service

With WhatsApp Business, you can use automatic messages and quick replies to answer customers’ questions faster. Here are a few  automation options you get:

  • Greeting message. You can set up a message to automatically greet new customers. A response like this makes customers feel welcomed. It also ensures that you respond in the 24-hour limit imposed by WhatsApp Business. You can choose to send it to everyone, everyone who is not in your address book, or you can pick specific recipients.
  • Automatic messages. WhatsApp Business calls this an Away Message. It’s basically a message that you set up to automatically send whenever you have the option enabled. You create the automatic response and then you can choose to always send it, you can set a custom schedule that would work as a vacation response, or you can choose to have it sent outside of business hours. You can choose to who the message is sent, same as the greeting message.
  • Quick replies. It never fails, people seem to ask the same questions over and over. WhatsApp Business allows you to create up to 50 quick replies so you can easily answer your most frequently asked questions.

Using a quick reply on WhatsApp Business

Create a WhatsApp Catalog

You can create a catalog to showcase your products or services. WhatsApp allows you to add up to 500 products to your catalog. You can add individual items as well as collections. When you add an item, you include images, item name, price, an optional description, a link, and an item code. To create a collection, you will name it and then add individual items that have already been added to the catalog.

WhatsApp Business makes it easy to scale your customer service team

For small businesses, you can have up to four users connected and responding to the same WhatsApp profile. This is super convenient for a small team.

And as your business grows and you add customer service team members, you can access WhatsApp’s developer resources, such as an API, to help you connect dozens, hundreds, or even thousands of agents and bots to communicate with customers. The WhatsApp API can also help you to integrate CRMs and other backend marketing platforms with your WhatsApp messaging, for end-to-end personalized experiences that help you drive even more growth and loyalty.

Separate your business and personal contact channels

WhatsApp Business allows you to choose if you will use your same phone number or if you want to use a second phone number. What’s really cool is that you can use something like Google Voice to obtain a free phone number, and you can even choose what area code or prefix you use if you want to make your business appear to be in a specific geographic location.

What’s nice about using a separate phone number is you can have a WhatsApp personal account, and a separate WhatsApp Business. This allows you to separate your personal life from your business. There are several reasons to do this, but two obvious reasons are:

  • Create a definite line between work and pleasure. As your business grows, you might want the ability to turn off the lights, so to speak, and go home for the night. Or you might need to hire an employee. With a second number, you and your team members can work at different times with the same number to ensure your customers hear from you promptly.
  • Having a separate number dedicated to your business gives your business more credibility. You’ll know when to answer “hello” and when to answer with a more professional greeting for your business.

Connect more effectively with your target audience

Because WhatsApp messages are more informal and faster to access than email, they’re a natural fit for the kinds of quick updates that can generate site traffic and sales. For example, WhatsApp broadcast messages let you send promotions and offers to entire customer segments. And while your email newsletter may be languishing in your customers’ inboxes, WhatsApp newsletters have a higher open rate because they’re more convenient for recipients to read.

All these benefits are even easier to use when you manage your WhatsApp Business messages with Trengo. Our omnichannel inbox lets your customer service team handle all customer messages from all sources in one location. Your team can also see the entire history of each customer conversation, so you’re always up to date when you talk with a customer about their order, question, or issue. Ready to experience these benefits for yourself and your team? Try Trengo free for 14 days.

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