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Head of Marketing

Marketing, Utrecht (Netherlands)
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Summary

If you are a curious and resourceful Head of Marketing, then we’d like to borrow your head for our challenge: your insights on demand generation and content marketing would particularly be appreciated at Trengo. In a company where inbound leads bring the biggest chunk of the revenue, you can be sure that your strategic approach to top-of-funnel demand generation will leave a huge and lasting mark.

Trengo is the market-leading customer service platform for customer service focussed companies, such as eCommerce shops, retailers. With Trengo, companies can efficiently scale their customer service and provide a high-quality customer experience. This is possible with the adoption of different channels from phone, email, and Whatsapp messages, to chatbox and social channels. With an exceptional a-round investment of $36M  lead by Insights Partners and Peak Capital, we are strengthening our position in the Netherlands and accelerating our rapid growth in Europe.

What your day looks like

Let's break down this vision into a little taste of your work at Trengo:

  • You inspire and coach the marketing team consisting of Demand Generation Specialist, Performance Marketeer, Marketing Automation Specialist, Growth Marketeer and a full Content Team, to be successful in their fields of expertise. In some areas you're the expert, and you develop the team to become one too. In other areas you fully rely on the experience of a specific team member;
  • Demand Generation is what you know best. You'll manage the demand generation strategy, process, budget, and metrics for the Netherlands and other European countries;
  • Content Strategy, and content, content, content, content;
  • Work closely with Rob to set Sales goals, manage the lead flow and increase conversion rates at each stage of the marketing and sales funnel;
  • You find ways to translate the product vision into strategy to drive awareness and adoption;
  • Create and tailor our product positioning and marketing programs to our target market;
  • Trengo is customer-centric by design and you won't shut up about the impact we have on customers. It's your goal to share that message.
  • You're in the leadership team and sync a lot with Patrick about strategy, Helene about target setting, Ayden about Product and Product Marketing;
What we expect

Now that you know a bit about us, can you tell us a bit about you? I hope you can identify yourself with some of these:

  • 12+ years of Marketing experience with at least 4 years of B2B SaaS experience with a strong focus on SMB in a leadership role;
  • You are a trustworthy and respectful example for our young, motivated marketing team;
  • You have a successful track record of scaling a SaaS start-up from 5 to 20M ARR, fast;
  • You are a data-driven marketing leader with a strong vision.
What we offer

This is what we carefully prepared for you:

  • Finding yourself in a fast-growing company, we're aiming to be 90 in team Trengo, by the end of the year. 2020 was epic and, best believe it, 2021 is looking bright on our side;
  • Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us;
  • A learning budget to feed your curiosity and 2 extra days off for your courses or conferences, if needed;
  • For when we're back in the office: you can bet we have delicious warm lunches together. Also, your expenses for traveling to happy Utrecht will be reimbursed.
  • The opportunity to build and lead the marketing team in a fast-growing, venture-backed SaaS scale-up, including an Employee Stock Options Plan;


I'm Niels, Head of People at Trengo, I'm making sure people topics are prioritized within the company and I drive the people roadmap. I'd love to have a first conversation about you and how your career aspirations would fit our company goals. Talk soon.


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Why Trengo

For the past 5 years, Trengo has been working hard to become a major international player based in the Netherlands, competing with big international funded names. Due to the need to grow, considerable (international) growth opportunities will arise in the coming period and together with you we will see which (future) position you prefer to fulfil.

Other reasons to choose for us

Together we are creating a workplace where we can be the best versions of ourselves by living our core values every single day.

          Responsibility                    Embrace change                        Freedom

                  Inspiring                                  Discover                               Transparency

But that's not all! We also believe in the fact that "a lot of different flowers make a bouquet." ~ Islamic Proverb. Read our efforts on Diversity & Inclusion here.

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Warm welcome to Trengo

Ambitious people + Supportive environment = 💚
  • Robin at Trengo
  • Ayden at Trengo
  • Luc at Trengo
  • Milad at Trengo
  • Vincent at Trengo
  • Patrick at Trengo

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