Summary
As the SaaS world continues to grow exponentially, it’s mission-critical to know how to position your solution in the market, where you stand against your competitors and how to win business from the right customers. That’s why Trengo is looking for an experienced, enthusiastic Product Marketer to help take our Market Intelligence efforts to the next level.
Trengo is the market-leading customer service platform for customer service-focused companies, such as eCommerce shops and retailers. With Trengo, companies can efficiently scale their customer service and provide a high-quality customer experience. This is possible with the adoption of different channels from phone, email, and Whatsapp messages, to chatbox and social channels. With an exceptional A-round investment of $36M led by Insights Partners and Peak Capital, we are strengthening our position in the Netherlands and accelerating our rapid growth in Europe.
What your day looks like
Let's break down this vision into a little taste of your work at Trengo:
- Conduct market research to inform go-to-market strategy, target segments, and messaging for our key audience segments.
- Develop insight-led, differentiated positioning that translates the capabilities of our product into business value for Trengo’s customers.
- Own Trengo’s competitive analysis strategy, and turn market intel into takeout campaigns, sales enablement and insight for our product and marketing teams.
- Build, deliver and create effective enablement for customer-facing teams, empowering them to position better in the B2B SME market.
- Lead our win/loss analysis and share findings to senior leadership, customer -facing teams and the Product team.
- Spearhead our ICP and buyer persona analysis, ensuring we’re targeting the right buyers and all Trengo teams are enabled on who they are and why they choose Trengo.
What we expect
Now that you know a bit about us, can you tell us a bit about you? I hope you can identify yourself with some of these:
- You have 3+ years of product marketing experience, including 2+ years of B2B SaaS experience
- You have experience working cross-functionally across marketing, Sales and BI teams.
- You are a strategic thinker, able to balance long-term vision with short-term practical steps, tactics and goals
- You have a customer-centric mindset with an understanding of how to use data and research, and translate them into meaningful, actionable recommendations
- You have experience in building integrated marketing strategies, choosing the right channels to bring products to market
What we offer
This is what we carefully prepared for you:
- Finding yourself in a fast-growing company, where your career can evolve: we're aiming to double the size of our Trengo team by the end of the year. 2021 was epic and, best believe it, 2022 is looking bright on our side.
- Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
- An education budget to feed your curiosity and 2 extra days off for your courses or conferences, if needed.
- 25 vacation days to rest, have fun and travel, as you wish.
- For when we're in the office: you can bet we have delicious warm lunches together prepared by our in-house chef and workplace experience team. Also, your expenses for traveling to happy Utrecht will be reimbursed.
Now what? Don’t worry, I understand if you don’t know what to do right now. Do you like what you read but you still have questions before deciding to move forward? This is why I am here: I am Evangelos, an enthusiastic and inclusive recruiter. Happy to clarify any doubts, so you can make a good decision, whichever that is. If you are not ready to apply yet, ask me via the chatbot. If you are ready, talk to you soon.
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