New WhatsApp Business Solution Provider Trengo unlocks innovative WhatsApp solutions for SMBs

New features enable SMBs to have better conversations with their customers on WhatsApp

AMSTERDAM, the Netherlands, June 30, 2022 – Trengo, the Dutch smart conversations platform, today announced that it is now a WhatsApp Business Solution Provider (BSP). The partnership with Meta will provide businesses with enhanced solutions to drive revenue and deliver personalized experiences to customers.

Trengo is reshaping the global business communications industry by bringing together popular messaging platforms, like WhatsApp Business, E-mail, Live Chat, Instagram, and Facebook Messenger into a single platform. Trengo joins the list of carefully selected third-party solution providers across the globe licensed by Meta to help businesses connect with new and existing customers on their most-used channel - WhatsApp. With more than two billion global active users, businesses are quickly turning to WhatsApp to reach more customers faster.

New broadcasting feature turns WhatsApp into a powerful marketing tool

Along with being a WhatsApp BSP, Trengo adds WhatsApp broadcasting to its platform. Broadcasting allows companies to scalably send out WhatsApp messages to a bigger audience at the same time. This new feature makes Trengo a powerful outbound marketing and customer communication tool for SMBs, who can engage directly in two-way communication with their clients and proactively send bulk messages to customers, like promotions, newsletters and more.

Businesses that use Trengo can easily create touch points with their customers across the entire customer journey: make their products and services more discoverable, allow customers to purchase or book their products or services, and provide fast customer support.

Trengo strengthens position as growth tool for SMBs

According to CEO and founder Patrick Meutzner, the partnership with Meta and the new features are only the tip of the iceberg. β€œThis is an important first step to unlock new features and join forces with the biggest messaging provider in the world. We’re doubling down on investments in WhatsApp and the Meta messaging products. Trengo is fully focused on being the ideal platform for SMB companies looking to provide an exceptional customer experience and grow their business using WhatsApp.”

Trengo will be running an Early Adopter Program for the first three months after launching. During this period, Trengo customers can try out the new WhatsApp solutions in the platform while participating in personalized onboarding for the new features and networking at digital round tables focused on optimizing the customer experience via WhatsApp.

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About Trengo

Founded in Utrecht in 2017, Trengo is the smart conversations platform that combines all channels on one screen. This technology-driven platform is leading and reshaping the global business communications industry. It is currently used in 180 countries by more than 2,700 active customers, including Europcar, Pixum, Yobbers, OPPO and dekbed-discounter. Trengo brings together all popular platforms, including WhatsApp Business, E-Mail, Live Chat, Instagram and Facebook Messenger. In 2020, Trengo was listed in the top ten fastest growing companies in the Netherlands, according to the FD Gazellen Awards. For more information, visit

Press contact:

Lennart Schoemaker
Lubbers De Jong TECH PR
+316 4245 6419
[email protected]

Falckstraat 15-4
1017 VV Amsterdam

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