Meta Business Suite Instagram: everything you need to know

Multichannel / omnichannel
Jul 1, 2024
min read
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Are you managing multiple Instagram accounts for your businesses or clients? It must be hard to manage all of them simultaneously. 

Don’t worry; you can start using Meta Business Suite Instagram and manage all your social media accounts effortlessly. This tool allows you to schedule your upcoming posts and track each one’s progress. 

What else is there? Let’s find out. 

What is Meta Business Suite? 

Meta Business Suite is a free tool for your business that effortlessly connects your Facebook and Instagram business accounts. You can access it from both your mobile and desktop. It's a centralised space where you can easily manage: 

  • Facebook and Instagram posts 
  • Meta ads 
  • Communication across 

And you can also track content performance using this business suite. 

Meta Business Suite vs Facebook Business Manager 

Meta Business Suite helps you simultaneously manage posts and engagement on Facebook and Instagram. On the other hand, Facebook Business Manager is primarily for business settings, including ad campaigns.  

Here’s a breakdown for you. 

Meta Business Suite helps you with: 

  • Post-scheduling and publishing 
  • Handle Facebook and Instagram messages 
  • Reply to comments 

While Facebook Business Manager gives you more control over: 

  • Ad creation 
  • Billing 
  • Asset management 

Meta business also helps you with ad creation but uses a tool called Ad Manager which is not a part of Facebook Business Manager.  

Benefits of using Meta Business Suite Instagram

Centralised channel management

You no longer need to shuffle multiple dashboards to manage your content, as Meta Business Suite Instagram lets you manage everything in one place.

Enhanced analytics

Are you running or planning to run an ad campaign on Meta? Using Meta Business Suite, you can easily track performance, engagement, and audience data on a single platform.   

Content scheduling

Meta Business Suite Instagram also allows you to easily plan, create, schedule, and publish your content on both Instagram and Facebook. 

Inbox management

Using automation, Meta Business Suite gathers all your Facebook and Instagram messages into a single inbox, allowing you to quickly arrange your comments and messages. 

How do you set up Meta Business Suite Instagram? 

Follow these steps to start your journey with the Meta’s Business Suite: 

Step 1: Make sure you have a Facebook page

If you want to have an account in Meta Business Suite you will first need a Facebook page. 

Step 2: Access the Meta Business Suite App

You can download the meta business from, or you can download its app on your mobile device. 

Step 3: Add an Instagram Account to the Meta Business Suite

You can link Instagram to the Meta business suite from the settings in the suite. Just click on the settings and follow the provided steps there.  

Note: If you have multiple accounts, you can follow the same procedure to add another Instagram account to Meta business suite. 

Using Meta Business Suite for Instagram 

Post-scheduling and publishing 

A common FAQ is can you schedule Instagram posts on Meta business suite? Of course, you can. 

Here’s how you can do it:  

  1. Create your post: Craft your eye-catching caption, upload your photos or videos, and add any relevant links. 
  2. Choose your destination: Now, you can choose where you want to post it, whether on Instagram, Facebook, or both. 
  3. Schedule it: Click on schedule and pick your posting time. Now Meta will handle the posting for you. 

For more information, you can get help directly from Meta’s knowledge bank for scheduling posts. 

Story creation 

Insta stories are a great way to engage audiences in real-time, especially the younger generation, Gen Z. According to stats, 90% of Gen Z like to watch Insta stories.  So, here’s how you can create a schedule for your stories: 

  • Create a story: Create your story including text, videos, and other creatives. 
  • Schedule your moment: Now select and choose your posting time and allow your audience to see your activities and relate to your business. 

Ad management

Meta Business Suite also gives you a taste of the advertising world. While in-depth ad creation might require Facebook Business Manager, you can still get started with simple ad management features:

  1. Promote your existing posts: See a post performing particularly well organically? Use Meta Business Suite to easily turn it into a paid ad, potentially reaching a wider audience.
  2. Track your performance: Monitor your ads' performance. Meta Business Suite Instagram provides insights into clicks, reach, and engagement, so you can see what's resonating with your audience.

Remember, for more advanced ad creation options, you should explore Facebook Business Manager. But adding Instagram to Meta business suite will help you take your engagement to the next level. 

Managing users and permissions

Adding users

To add your team to Meta accounts, follow the given steps: 

  1. Click on "Settings" within Meta Business Suite.
  2. Under the "People" section, look for "People" or "Users" (depending on your version). Click on "Add People."
  3. Enter the email addresses of the team members you want to invite. You can add multiple people at once.
  4. Choose the access level you wish to grant each person. Options typically include "Admin" (full access) or "Employee" (limited access).

Setting permissions

Once your team members are on board, you can customise their access for even greater control:

  1. Navigate your crew: Head back to "Settings" and then "People."
  2. Find your team member: Click on the name of the person whose permissions you want to adjust.
  3. Grant access wisely: You can choose which specific accounts (Facebook Pages, Instagram profiles) they can access. You can also define what tasks they can perform on those accounts (e.g., view insights, publish posts, manage comments).

Leveraging analytics

If you know how your content is performing, you can create better posts for the future. Here’s how you can use Meta’s analytical tool to improve plans.  

Accessing insights

  1. Use insights: Navigate through the sidebar and click “Insights”. Now you can see a dashboard highlighting the critical metrics of your FB pages and Instagram profiles. 
  2. Choose your focus: You can see the performance of your accounts and posts and get a deep analytical overview of the overall performance. Here you’ll see reach, engagement, and even audience demographics. 


Meta Business Suite Instagram allows you to create custom reports based on your chosen metrics and timeframe. This is particularly handy for tracking progress over time or sharing results with colleagues or clients.

  1. Craft your report: Select the timeframe, metrics, and Instagram accounts you want to include in the report.
  2. Export and share: Once your report is finalised, you can easily export it as a PDF or CSV file to share with others.

Best practices to improve brand progress

Having Meta Business Suite under your belt is a great start, but there's more to the story! Here are some best practices to elevate your social media game:

Consistent branding

In the digital world, your brand should have a personality. It should look similar across all platforms, so consistency in your posts and style is crucial. 

Here’s how you can do it:

  • Maintain your look: Your posts should follow a similar pattern of colour grading, styles, aesthetics, and even the words you choose should look familiar to your brand. 
  • Maintain a voice and tone: Pick your brand's voice and stick with it wherever you post. 

Engagement strategies: 

You get to utilise given engagement strategies and attract more people to your posts: 

  • Ask questions: Asking interactive questions can spark a conversation, leading to more engagement. 
  • Reply to comments: Show your audience that you’re there and reply to their comments as much as you can.
  • Boost posts: When you see that a post is performing well, you can boost it to attract more people.  

Security measures

Security is an essential concern in the digital age. Here are some practices you can follow to improve the security of your meta suite: 

  • Strong password: Create a strong password for the account that differs from the other accounts you use. 
  • Two-Factor Authentication: For an extra layer of security, activate Meta’s 2-step verification. 
  • Manage permissions wisely: You can have multiple people on your team, but you should wisely decide who to make an admin and who should have restricted access.  

Frequently asked questions

1. Can I use Meta Business Suite for Instagram?

Yes, Meta Business Suite allows you to manage Instagram business accounts, including posting, scheduling, and analytics.

2. Why can't I post to Instagram from Meta Business Suite?some text

Common issues include connectivity problems, account permissions, or unsupported content types. Ensure your accounts are properly linked and you have the necessary permissions.

3. Why won't my Facebook business page connect to Instagram?some text

This may be due to account settings or permissions. Ensure both accounts are business accounts and follow the correct linking procedure.

4. How to boost Instagram posts in Meta Business Suite?some text

Go to the post you want to boost, click the "Boost Post" button, and follow the prompts to set your audience, budget, and duration. 

Manage instagram and your other channels for a better customer experience

Meta Business Suite is Meta's best tool for managing Facebook pages and Instagram accounts. Here, you can manage your posts effortlessly and control your progress with analytical data. 

So, if you’re looking to grow your business on Instagram, Meta Business Suite Instagram is your go-to platform. 

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