Every question answered.
‍Every sale captured

Yes. Trengo integrates directly with major eCommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and Lightspeed through native integrations and API connections. We also connect to fulfillment systems like Picqer and shipping providers.

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When a customer messages you on WhatsApp or Instagram, your team instantly sees their order history, current order status, and past interactions, all within Trengo. No more switching between your helpdesk and your store admin to look up order #47382. Order data syncs automatically, so agents can answer "Where's my order?" questions in seconds instead of minutes.

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Our onboarding team helps configure the integration during setup, typically taking 1-2 hours depending on your platform.

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Yes. WISMO (Where Is My Order) inquiries are exactly what AI handles best, they're high-volume, repetitive, and follow predictable patterns.

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Here's how it works: When a customer asks "Where's my package?" on WhatsApp, Trengo's AI pulls their order status directly from your eCommerce platform and responds instantly with tracking information, estimated delivery date, and a tracking link. If there's an issue (order delayed, wrong address), the AI escalates to your team with full context.

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Most eCommerce brands see 60-80% of WISMO inquiries handled completely by AI with zero human intervention. That's the difference between your team answering 500 WISMO questions per day versus 100, freeing them up to handle returns, product questions, and pre-purchase inquiries that actually drive revenue.

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The AI also handles related questions like "Can I change my shipping address?" or "When will you restock this product?" by referencing your knowledge base and product catalog.

WhatsApp cart recovery works differently than email. It's permission-based and conversational, not a broadcast blast.

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Here's the compliant approach:

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1. Customers opt in to WhatsApp communication (typically at checkout or via your website chat widget)
2. When they abandon a cart, Trengo sends a personalized message like: "Hi Sarah, you left [Product Name] in your cart. Still interested? Here's your checkout link."
3. If they reply, the conversation routes to your sales team to answer questions and close the deal

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Key difference from email: WhatsApp has a 98% open rate vs. 20% for email, and 70% of WhatsApp messages are read within 5 minutes. Customers actually see your cart recovery message while they're still shopping around.

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Compliance note: WhatsApp requires opt-in consent. Trengo helps you collect consent through your website widget, checkout flow, or post-purchase confirmation. You can't message customers who haven't opted in.

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Most eCommerce brands see 15-25% cart recovery rates via WhatsApp (compared to 5-10% for email), and the conversations often lead to upsells: "Actually, can I add the matching accessories?"

ROI breaks down into two categories: cost savings from support efficiency and revenue generation from sales conversations.

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Support efficiency (cost savings):

• 60-80% of WISMO inquiries automated = 15-20 hours saved per week for small teams
• 5x faster response times by unifying WhatsApp, Instagram DMs, email, and live chat
• Reduce support headcount needs as you scale (handle 2x volume with same team size)
• Typical payback period: 2-3 months for support automation alone

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Revenue generation (growth):

• Abandoned cart recovery: 15-25% recovery rate on WhatsApp (vs. 5-10% email)
• Restock alerts: 40% conversion rate when customers opt in to "notify me when back in stock" via WhatsApp
• Upsells in support conversations: "Are you interested in the matching accessory?" drives 10-15% increase in average order value
• Repeat purchase campaigns: Post-purchase WhatsApp campaigns drive 20-30% higher repeat purchase rates than email alone

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Example scenarios:

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B2C Fashion Brand (€2M annual revenue):

• 300 abandoned carts/week × 20% recovery rate × €80 average order = €4,800/week additional revenue
• ROI: Trengo pays for itself in the first month just from cart recovery

B2B Wholesale Supplier (€10M annual revenue):

• Sales team closes 30% more deals by responding to WhatsApp inquiries in minutes instead of hours
• Complex quotes that previously took 2-3 days now close same-day
• ROI: 3-5x increase in qualified lead conversion rates

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The highest-ROI use cases are typically abandoned cart recovery (immediate revenue) and WISMO automation (immediate cost savings).

Peak season volume is exactly when Trengo's automation becomes critical. Here's how eCommerce teams handle spikes:

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Before peak season:

• Set up AI to handle your top 20 FAQs (WISMO, return policy, shipping costs, product sizing)
• Create WhatsApp message templates for common scenarios (order delays, out-of-stock items)
• Configure routing rules so urgent issues (payment failures, wrong items shipped) skip the queue

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During peak season:

• AI handles 70-80% of incoming volume automatically—you don't need to 3x your support team
• Your team focuses only on complex issues and high-value customers
• Use Trengo's analytics to see real-time volume by channel and adjust staffing accordingly

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Example: A mid-sized fashion brand handling 500 inquiries/day normally sees 2,000+ inquiries/day during Black Friday week. With Trengo:

• 1,400 inquiries handled automatically by AI (WISMO, tracking, returns)
• 600 inquiries routed to a team of 8 agents (vs. needing 25+ agents without automation)
• Response time stays under 5 minutes even during peak hours

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Post-peak:

• Send "thank you" campaigns via WhatsApp with discount codes for next purchase (98% open rate)
• Analyze conversation data to identify which products generated the most support questions (signals for product description improvements)

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Most eCommerce businesses use Trengo specifically to avoid hiring temporary seasonal support staff—the AI scales instantly without onboarding time.