The 12 best website widgets: chat, social & lead generation
Website widgets are a great way to make your website more dynamic. Most websites consist of static web pages, which make them boring. Using website widgets, you can enable your visitors to take specific actions. For example, start a chat with your customer support team, collect leads through a chatbot, share your blog post or book a meeting through a calendar.
For every goal you have in mind, there is a widget available. I made a list of my favorite widgets. Pick the one you need and add it to your website. Most widgets are free and some are paid but don't worry, all of them will bring you the desired result.
Best website widgets:
- Best website chat widgets
- Best social media sharing widgets
- Best blog comment widgets
- Best review widgets
- Best lead generation website widgets
- Best calendar website widget
Best website chat widgets
1. Trengo multichannel chat widget
There are thousands of website chat widgets available. This makes it hard to choose which one you should pick. Trengo came with the solution for this problem. They made a modular chat widget, so you can choose which channels you would like to add.
The multichannel chat widget offers all the channels that can be answered from the Trengo inbox. You can pick live chat to chat with website visitors or automate the conversations with a chatbot. You can add social media channels like WhatsApp, Messenger, Telegram and WeChat. Add SMS or voice, enabling your customers to call you via the website widget. And even a knowledge base where customers can find answers to their questions.
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2. Facebook Messenger chat widget
Facebook offers a chat widget for Messenger. This way, website visitors can start a conversation via Messenger through their account or anonymous as a guest. The website visitor will have the same experience they would have if they were using Messenger. As a business, you can answer all the messages from your Facebook Business Manager. The best part? It's for free.
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Best social media sharing widgets
Do you want your content to be shared more online? AddThis makes this happen. By adding AddThis to your website, visitors will be able to share your content with one click. This means your content will be shared among more people online through social media. And more shares means more people visiting your website.
AddToAny is the most simple but effective social sharing widget. By adding AddToAny to your website, your content will be shared more often than you could imagine. With just a few lines of code, the social sharing buttons will appear on your website. On any page you wish. Also: it's fully optimized for mobile devices.
Best blog comment widgets
Want people to leave comments on your blog posts? Disqus is the way to go! By using the Disqus comment widget, website visitors will be able to comment to your blog. You will be able to reply to all those comments, start conversations and build relationships with your audience. People can like the comments that have been posted.
Best review widgets
6. Embed Social
It's important to show the experiences of your customers with your company to potential customers. Especially online, where it's hard to see for visitors if you are trustworthy or even a bit popular. Embed Social provides review widgets where customers can leave a review about their experience with your company. Showing these widgets on your website will have a positive impact on your website conversion and eventually sales.
Best lead generation website widgets
There's a big chance that you use your website to generate leads. GetResponse is the most flexible way to collect leads on all of your webpages. Create forms or popups where people can leave their email address, phone number or other relevant business information. GetResponse integrates with a lot of platforms, making it easy to install the forms and popups on your website.
Generating leads for your newsletter? And using Mailchimp for your email marketing? Mailchimp forms are the way to go. The Mailchimp forms are easily embeddable on your website. With a few clicks, you can create your own customized form and place it on your website. This can be inline in for example a blogpost or a pop up that triggers after a set period of time, or when someone wants to leave your website.
The signups are automatically synced to your contacts and can be immediately used for your Mailchimp campaigns.
The converkit sign up forms are created to build an audience. The sign up form is the start in their journey as a customer. Converkit is built for creators, which is why you can use unlimited forms, customizable designs, responsive templates and customizable fields.
Typeform offers the most dynamic forms on the internet. Using Typeform, you can build a form from scratch, ask different types of questions and make it dynamic based on the input of the customer. Typeform has a lot of integrations, enabling you to automate everything after a form is filled in. You can even add videos to your forms!
Best calendar website widget
Scheduling meetings can be difficult. But Calendly makes it easy. You can embed the Calendly widget on your website. Here, visitors can book an appointment with you or one of the other members in your team. Calendly will automatically look for availability and block time periods that already have something scheduled. Calendly integrates with all calendars from different tools, making booking an appointment easy.
12. Google Calendar
You are probably already using Google Calendar. Like almost everyone on this planet. Good to know: it is also possible to add your Google Agenda to your website. Using the Google Calendar widget, website visitors can easily book an appointment with you. The appointment will reflect directly in your agenda, making it easy to manage all the booking you generate.
What is a website widget?
A website widget is defined as "A stand-alone application that can be embedded into a third party website".
For example, a website has a chat widget, this chat widget is usually made by a different company. This chat widget is embedded on the website of the company that is using the widget to communicate with their customers, but the widget is not made by them.
How to add any widget to your website?
There are 2 main ways to add a widget to your website. The first one is: Place the code directly on your website. You may need a developer for this.
The second way is to use Google Tag Manager. If Google Tag Manager is installed on your website, you can add the widget to Google tag Manager and point it to the right location.
Why should I add a widget to my website?
Adding a widget to your website brings a lot of advantages. It makes your website more dynamic, user-friendly and it brings value to achieve one of the following goals:
- Generate more leads
- Collect more emails
- Offer better customer support
- Share blogs to social media
- Book more appointments