11 Best WhatsApp marketing strategies that work in 2025

1. Send targeted promotional messages

Sending targeted promotional messages as part of your WhatsApp marketing strategy can significantly boost your sales. WhatsApp's impressive 98% open rate makes it an ideal platform for reaching a wide audience. Since businesses can now send bulk promotional messages to opted-in users, you can effectively share offers like discounts, festival promotions, product launches, and seasonal sales directly with your customers.

This approach allows you to tailor your messages to specific customer segments, increasing the likelihood of engagement and conversion. Focusing on relevant offers and clear calls-to-action can enhance customer interaction and drive sales growth.

2. Utilise interactive carousel messages

Carousel messages are a powerful tool in your WhatsApp marketing strategy, allowing you to convey more information in a single message. This feature enables you to send up to ten horizontally scrollable cards, each featuring images, videos, detailed descriptions, and interactive buttons. These buttons can link to replies, phone numbers, or URLs, enhancing customer interaction and providing comprehensive information in a compact format.

Use carousel messages to showcase new products, upsell complementary items, and share exclusive offers. This approach makes your communications more efficient and increases engagement by providing a visually appealing experience. By leveraging carousel messages, you can create impactful campaigns that drive customer interest and conversion.

3. Automate timely reminders and notifications

As part of your WhatsApp marketing strategy, automating reminders and notifications can significantly enhance customer engagement. Use WhatsApp to send timely updates such as order confirmations, shipping notifications, and cart abandonment alerts. These automated messages keep customers informed throughout their purchasing journey, ensuring they stay engaged and up-to-date.

By setting these messages to trigger automatically based on specific customer actions, you can leverage WhatsApp's high click-through rates to improve the effectiveness of your communication strategy. This approach helps maintain a seamless customer experience, fostering trust and encouraging repeat business.

4. Leverage WhatsApp catalogs for seamless shopping

WhatsApp now allows customers to browse, add items to their cart, and complete purchases directly within the app. This feature is a powerful addition to your WhatsApp marketing strategy, as it simplifies the shopping experience and reduces purchasing hassles. With advanced features like localized inventory management and flexible categorization, customers can intuitively explore products.

Using WhatsApp catalogs, you can direct customers to specific product groups, offer personalized recommendations, and facilitate the easy reordering of previous purchases. This approach streamlines the shopping experience, making it easier for customers to navigate through various products and offers in a user-friendly manner.

5. Enhance customer interactions with AI-driven chat flows

Traditional WhatsApp interactions often fall short due to irrelevant information or unresponsive chatbots, leading to frustration. However, you can create more personalised and effective chat flows by integrating AI and machine learning into your WhatsApp marketing strategy. These advanced interactions can understand context and improve over time, making customer interactions smoother and more productive.

With AI-driven chat flows, customers can easily complete tasks such as booking appointments, applying for services, purchasing products, or submitting support requests. This approach enhances customer satisfaction and streamlines business operations, ensuring that every interaction is meaningful and efficient.

6. Streamline payments with WhatsApp pay

WhatsApp has revamped its payment features, offering enhanced security and compliance. By integrating payment options like UPI, debit/credit cards, and net banking, businesses can now provide a seamless shopping experience directly within the app. This integration is a key part of modern WhatsApp marketing strategies, as it keeps customers engaged and reduces drop-offs during checkout.

By incorporating payments into your WhatsApp marketing strategy, you can transform the entire shopping journey, making it more convenient and user-friendly. This streamlined experience boosts customer satisfaction and increases conversion rates by minimizing the steps required to complete a purchase.

7. Leverage WhatsApp chatbots for automated support

A crucial aspect of any effective WhatsApp marketing strategy is providing round-the-clock support to your customers. WhatsApp chatbots can handle repetitive tasks such as answering FAQs, tracking shipments, and initiating refunds. Automating these processes ensures that customer queries are addressed promptly, enhancing their overall experience.

Chatbots are particularly effective because they can offer personalized recommendations and support across various customer service functions. This approach boosts customer satisfaction and helps maintain a competitive edge in the market by ensuring that no customer query goes unattended. With chatbots, you can resolve a significant portion of user queries efficiently, reducing the need for manual intervention.

8. Direct website visitors to WhatsApp for enhanced engagement

Why limit your marketing efforts to websites alone? By adding a WhatsApp button to your landing pages, you can guide users directly to WhatsApp, enhancing engagement and boosting conversions. This simple integration streamlines the user experience, making it easier for customers to connect with your brand and increasing the likelihood of meaningful interactions.

Incorporating this feature into your WhatsApp marketing strategy helps bridge the gap between your website and WhatsApp, ensuring a seamless transition for users. By doing so, you can capitalize on WhatsApp's high engagement rates and drive more conversions than traditional website landing pages.

9. Share your WhatsApp link across multiple channels

Sharing your WhatsApp link across various platforms is a straightforward yet effective WhatsApp marketing strategy. This link directs customers directly to your business profile on WhatsApp, allowing you to connect with a broader audience both online and offline. Consider pairing your WhatsApp URL with a QR code to enhance visibility and reach.

By sharing this link on social media, websites, and even offline materials, you can significantly increase traffic to your WhatsApp channel. This approach helps expand your reach and encourages more customers to engage with your brand directly within WhatsApp.

10. Leverage click-to-WhatsApp ads for customer acquisition

One of the most effective ways to acquire new customers is to use click-to-WhatsApp ads. These ads allow users to jump straight into a WhatsApp conversation without filling out any forms, enabling you to engage with potential customers immediately. This approach captures their attention and allows you to collect their contact information seamlessly.

As part of your WhatsApp marketing strategy, Click-to-WhatsApp ads provide a direct and engaging way to connect with your target audience. By initiating conversations early in the sales process, you can build stronger relationships and increase the chances of conversion.

11. Implement retargeting campaigns for higher conversions

WhatsApp's retargeting campaigns are simpler and more cost-effective than those on platforms like Facebook or Google. By leveraging RFM (Recency, Frequency, Monetary) analysis, you can identify high-potential customers and create personalized messages tailored to their interests.

As part of your WhatsApp marketing strategy, this approach can drive up to 30% higher conversions while saving time and resources. For instance, you can target customers who have interacted with your previous WhatsApp campaigns, sending them relevant offers that encourage further engagement and conversion.

1. Trengo

Trengo is a leading multichannel platform that integrates WhatsApp with other communication channels, providing a unified workspace for managing customer interactions. It offers robust features like AI-powered chatbots, automated workflows, and seamless CRM integrations. Trengo's AI capabilities enable businesses to automate customer support efficiently, ensuring 24/7 availability and personalized responses. Additionally, its analytics tools help track campaign performance, providing valuable insights to refine marketing efforts.

Trengo is particularly beneficial for businesses looking to streamline their customer engagement processes. By automating repetitive tasks and enhancing customer support, Trengo helps businesses focus on more strategic activities. Its user-friendly interface makes it easy for teams to manage multiple conversations across different channels, ensuring that no customer query goes unattended.

Pros:

• AI features: Offers AI-powered chatbots for automated customer engagement.
• Multichannel integration: Manages all customer interactions in one place (work on your WhatsApp messages with the entire team).
• Customisable workflows: Automates repetitive tasks and enhances customer support.

Cons:

• Some advanced features may require larger plans, which could be a consideration for smaller businesses.

2. Wati

Wati is a powerful WhatsApp marketing software known for its ease of use and robust features. It supports bulk messaging, automation, and a no-code chatbot builder, making it ideal for businesses looking to streamline their WhatsApp communication. Wati integrates well with CRM systems and offers detailed analytics to gauge campaign effectiveness.

One of Wati's standout features is its simplicity. It allows businesses to set up automated workflows and chatbots without needing extensive technical knowledge. This makes it accessible to a wide range of businesses, from small startups to larger enterprises. Additionally, Wati's integration with e-commerce platforms helps businesses manage orders and customer interactions directly within WhatsApp.

Pros:

• User-friendly interface: Easy to set up and operate without extensive technical knowledge.
• Seamless integrations: Works well with CRM systems and e-commerce platforms.
• Detailed analytics: Provides insights into campaign performance.

Cons:

• Pricing can be high for smaller businesses, especially as usage scales.

3. Interakt

Interakt is an all-in-one WhatsApp CRM and marketing automation tool designed to enhance customer engagement and sales. It offers features like automated responses, campaign analytics, and seamless integration with e-commerce platforms like Shopify. Interakt helps businesses manage customer interactions efficiently and recover abandoned carts.

Interakt is particularly useful for businesses with a strong e-commerce focus. Its automation capabilities allow businesses to personalize customer interactions, providing timely updates and offers that encourage purchases. Additionally, Interakt's analytics tools help businesses track customer behavior and adjust their marketing strategies accordingly.

Pros:

• Automation capabilities: Automates repetitive tasks and customer follow-ups.
• E-commerce integration: Works well with platforms like Shopify for streamlined sales processes.
• Customer engagement: Enhances customer experience through personalized interactions.

Cons:

• Has a steep learning curve, requiring time to utilize its features fully.
• Limited targeting capabilities compared to other platforms.