20 Best AI marketing automation tools you should be using in 2025

How Trengo transforms marketing automation:

Here are some features that make Trengo worth exploring:

• Centralised messaging
  Manage conversations from all major platforms in one inbox. This keeps everything organised and helps you stay on top of customer queries.
  
• Flexible customer journeys
  Trengo adjusts how it interacts with customers based on how they respond. This creates a more natural flow in conversations without needing you to set up every single step manually.
  
• WhatsApp support
  If your business uses WhatsApp to communicate, Trengo can help you send bulk messages, automate responses, and stay compliant with WhatsApp’s messaging policies.
  
• Helpful chatbots
  The bots understand natural language and can provide useful replies instead of just pointing people to FAQs. They improve over time as they interact with more users.
  
• Response suggestions
  Based on past successful replies, Trengo can suggest responses to your team. This saves time and helps maintain a high level of customer service.
  
• Availability tools
  The platform can manage auto-replies and follow-ups based on your schedule and the customer’s time zone, so no one feels left waiting.
  
• Simple, useful reports
  Track message patterns, team performance, and what’s working in your communication strategy. The reports are clear and easy to act on.
  
• Integrates easily
  Trengo works well with your current systems like CRMs or e-commerce platforms, so you don’t need to overhaul your setup.

For small to medium-sized businesses looking to communicate more efficiently with customers, Trengo is a practical tool that simplifies the process without adding complexity.

2. Jasper (formerly Jarvis)

Jasper is one of those marketing automation AI tools that just fits right into any marketing setup. It helps create all kinds of content—from product descriptions to landing pages—without losing track of your brand’s voice. One of its best features is how well it remembers context, which is super helpful when you’re running multiple campaigns at once and want everything to feel consistent.

It's also designed for teams, so whether you’re writing together or handing off drafts, the workflow feels smooth. Plus, if you're working on content that needs to be accurate or include references, Jasper’s built-in citation support can save you time.

Highlights:

• Keeps your tone consistent across different types of content
  
• Built-in tools for team collaboration and content workflows
  
• Helps ensure factual accuracy with citations where needed

3. Copy.ai

Copy.ai is a great option when you need copy that not only sounds good but also gets people to take action. It’s especially handy for ads, emails, and sales pages because it's trained on thousands of real campaigns. If you’ve ever struggled with what to say or how to say it, this tool gives you templates and ideas that make writing feel a lot less overwhelming.

It’s also helpful if you want to try out different versions of a message and see what clicks with your audience. Even if writing isn’t your strong suit, Copy.ai makes it easy to sound polished.

Highlights:

• Ready-to-use templates built around real marketing goals
  
• Quickly creates multiple message versions to test and compare
  
• Can adjust tone based on who you're trying to reach

4. Buffer

Buffer has grown into more than just a social media scheduler. It now helps you figure out what to post, when to post, and what kind of content actually connects with your audience on each platform. 

One handy feature is its ability to predict how your posts might perform, so you can tweak things before hitting publish. You can also get a sense of how people feel about your content, not just how many likes or shares it got.

What you'll find useful:

• Smart posting suggestions based on your audience’s habits on each platform
  
• Hashtag tips to help you join the right conversations
  
• AI tools for marketing automation that give you a heads-up on how well your content might do before you post it

5. Hootsuite insights

Hootsuite Insights helps you keep an eye on what’s being said about your brand and your industry across social media. This way, you have a constant pulse on public opinion and trends, so you’re not caught off guard when things shift. It also compares your performance with competitors and points out when something might need your attention before it snowballs.

What you’ll find useful:

• Social listening tools that track emotions and trending topics in your space
  
• Comparison reports to see how your brand stacks up against others
  
• Alerts when something negative is brewing so you can step in early

6. Sprout Social

Sprout Social brings your social media work under one roof and helps you turn casual posting into a smart, strategic effort. It gives advice on how to tailor posts for each platform and helps you stay on top of replies so no one feels ignored. 

One standout feature is how deeply it looks into your audience, showing you what kinds of content they care about and how they interact with your brand over time.

What you’ll find useful:

• Insights into different groups within your audience and what they like
  
• Campaign reports that show where your results are really coming from
  
• Strategy tips based on what’s worked well in the past.

7. ActiveCampaign

Not all email automation feels personal. 

But with ActiveCampaign, it kind of does. 

Instead of blasting emails out at the same time for everyone, it figures out when each person is most likely to open and engage. Over time, its AI facilitated marketing automation tools get smarter, constantly adjusting who gets what and when based on real behaviour. It’s especially great if you want your emails to feel more like one-on-one conversations than campaigns.

Highlights:

• Sends emails at the best time for each subscriber
  
• Learns from your audience to improve targeting over time
  
• Runs smart tests to figure out what works without you having to guess

8. Klaviyo

If you run an online store, Klaviyo is your behind-the-scenes strategist watching what your customers do… and then helping you send the right messages at the right moments. 

It’s tuned into things like browsing behaviour, past purchases, and even how likely someone is to come back (or not). You’ll know who’s worth focusing on, who might drop off soon, and what products to recommend next… all without needing a data science degree!

What stands out:

• Helps you spot your most valuable customers early on
  
• Suggests products based on what people actually look at
  
• Can tell when someone’s about to churn and send win-back emails automatically

9. Customer.io

WHen you need one of those marketing automation AI tools that don’t flood inboxes on a timer, Customer.io is your best bet. It waits, listens, and reacts appropriately. 

Whether someone clicked a feature in your app, paused their subscription, or opened an email, this tool responds based on that behaviour, not some schedule. It’s flexible enough to build complex flows, but intuitive enough that you’re not buried in tech-speak. 

For SaaS and subscription-based businesses, it’s a solid choice for building smarter, more responsive messaging experiences.

Here’s what makes it tick:

• Tracks how people interact across web, mobile, and product touchpoints
  
• Builds smart branching paths that follow real user behavior
  
• Helps keep subscribers active with timely nudges based on engagement

10. Drift

Drift makes your website feel a little less like a static brochure and a lot more like a helpful conversation. Instead of waiting for visitors to fill out a form, it jumps in with smart, natural chats that qualify leads and connect them to the right team members in real time. The system keeps learning from every conversation, so over time, it gets better at spotting serious buyers and knowing who’s just browsing.

If you’re doing B2B outreach, Drift can even create personalised chat experiences for the accounts that matter most to you.

What it does well:

• Starts real conversations that don’t feel robotic
  
• Figures out who’s ready to talk and sends them to the right person
  
• Customises interactions for top-tier accounts

11. Intercom

Intercom blends the best parts of automation with the human touch. It can answer routine customer questions on its own, help your support team reply faster with smart suggestions, and keep track of conversations from start to finish—no matter how many people are involved.

The cool part? It knows when to step aside and let a real person take over, all without losing the context. Plus, it taps into customer data so your messages are actually relevant instead of random.

Highlights:

• Automatically handles repetitive questions without sounding cold
  
• Suggests replies to support agents in real time
  
• Sends targeted messages based on how someone’s using your product

12. ManyChat

ManyChat is built for the way people actually talk online—through Messenger, WhatsApp, and Instagram DMs. It lets you build interactive, automated conversations that still feel personal. You can qualify leads, send custom content, and even complete purchases, all inside a single chat window.

It’s got this visual builder that makes creating flows surprisingly easy, even if you’re not a tech wizard. And because it tracks how people respond, you can tailor each interaction based on their behaviour, not just their name.

What stands out:

• Super intuitive drag-and-drop chat builder
  
• Lets people buy directly in the chat without bouncing to another page
  
• Tracks and responds to user behavior in real time

13. Hotjar

Hotjar shows you the why behind user actions. You can watch how people move through your site with heatmaps and session recordings, and then dig deeper with AI-powered insights that highlight patterns you might’ve overlooked on your own.

It doesn’t just show what’s broken. It helps explain what users are thinking when they click, scroll, or bounce. Plus, its natural language processing goes through user feedback and pulls out themes, tone, and sentiment—so you’re not guessing what people feel, you're seeing it in their own words.

Key perks:

• Visual heatmaps that reveal what’s grabbing attention (and what’s not)
  
• Smart session reviews that flag friction points in real time
  
• Feedback analysis that tells you what users are actually saying (and how they feel about it)

14. Mixpanel

Mixpanel takes a different route from old-school analytics by zooming in on what users do, not just what pages they visit. Every tap, scroll, or feature interaction gets tracked, helping you understand how users actually move through your product.

You’ll love its predictive AI marketing automation tools. They spot user behaviour trends and even warn you about potential churn before it becomes a problem. The cohort analysis tools are especially handy if you're trying to figure out which features keep people coming back and which ones might need some love.

Why it’s useful:

• Tracks real user behavior to uncover what drives engagement
  
• Predicts user drop-off so you can act before it’s too late
  
• Helps you spot your most loyal (and profitable) user groups

15. Google Analytics with AI

You probably know Google Analytics, but it’s come a long way. With built-in AI features, it’s not just reporting anymore, it’s forecasting, flagging problems, and surfacing opportunities.

Its machine learning helps you predict revenue trends and uncover insights that might take hours to piece together manually. 

And if you're in e-commerce, it even identifies product pairings your customers are likely to go for—helping you push smarter upsells. All of this ties seamlessly into Google Ads, giving you crystal-clear attribution from click to conversion.

What it delivers:

• Automatically created audience segments based on behavior predictions
  
• Smart alerts for traffic spikes, dips, or weird data changes
  
• Complete campaign attribution across every channel you’re using

16. Adext AI

Managing ads across multiple platforms can feel like spinning plates. Adext AI takes that pressure off by doing the heavy lifting, optimising your campaigns in real time based on how audiences actually respond.

Instead of focusing on just one channel, it looks at everything together. Whether it's Google, Facebook, or Instagram, Adext monitors performance, adjusts budgets, and tweaks bids as it goes. The end result? Smarter spending and stronger returns, without the constant guesswork.

Highlights:

• Reallocates budget automatically based on what’s performing best
  
• Changes bidding on the fly to stay competitive and efficient
  
• Learns who’s converting and fine-tunes targeting accordingly

17. Albert

Once it’s set up, Albert can run entire ad campaigns by itself, from finding the right audience to picking the winning creative and spending budget where it counts.

Its AI tools for marketing automation are especially useful for marketers juggling multiple platforms or running large-scale efforts. While Albert handles the tactical stuff, your team can zoom out and focus on strategy. It’s like doubling your output without doubling your workload.

What it does well:

• Plans and runs campaigns on its own, with constant performance tweaks
  
• Experiments with ad creatives to see what resonates most
  
• Spends smarter by constantly monitoring what’s working

18. Pathmatics

Ever wish you had a window into your competitor’s ad strategy? 

Pathmatics gives you just that. 

It keeps track of where your competitors are advertising, what they’re saying, and how much they’re spending—all in real time.

But it doesn’t stop at tracking. It looks at trends and past behavior to predict what they might do next. That kind of insight means you can plan smarter, adjust faster, and spot opportunities others might miss.

Why it’s powerful:

• Shows you how much competitors are spending and where
  
• Breaks down which creatives are actually landing well
  
• Tracks shifts in digital ad presence and helps measure your own share of voice