How to use Google My Business for Customer Service

You never get a second chance to make a first impression.

It sounds cliché, but that's because it's true.

Google My Business hands you great tools to make the best first impression. Not only for generating new customers but also for offering service to your current ones. For example, by using Google's Business Messages.

I can hear you thinking: "Another channel to set up and monitor, how am I ever going to manage this?"

No worries. Trengo has made it super easy to set up Google's Business Messages and monitor it together with all your other communication channels.

How you can use Google's Business Messages for Customer Service

With Google still being the number one search engine, it is important to get the most out of its possibilities. Here's how you can use Google's Business Messages specifically for Customer Service.

1. Reduce the number of calls using Google's Business Messages

Customers in need only have one goal: to receive support as quickly as possible. That means that when they search for your business, they tend to use the first communication option that appears.

Before the launch of Google's Business Messages, the first option was for the customer to call you. But after the current changes, the messaging button may look more tempting.

This option will reduce the number of phone calls and increases the incoming chats. You can collect these chats in your Trengo inbox and create an overview of all incoming support queries.

2. Receive better feedback on your Google My Business profile

Being easily accessible via Google is also beneficial for your reviews. If it's easy to reach your customer service team, chances are you will receive positive feedback on your Google My Business page.

These positive reviews on your customer support might persuade potential buyers to become an actual customer.

3. Answer questions straight from Google Maps

When we search on Google Maps, we are either looking for a specific location (the restaurant where we've booked a table) or a random location within a certain radius of our location.

Now let's take the second scenario. A potential customer spots your business on Maps but needs more information on your opening hours. It's easier than ever to provide this customer with information via Google's Business Messages and get them to visit your store.

4. Connect Google's Business Messages with Trengo

Trengo is a platform that combines channels such as email, Voice, SMS, WhatsApp, Messenger, WeChat, live chat, and Google's Business Messages into one inbox. This makes it easy to answer customer’s messages from all channels without losing time monitoring them all individually.

5. Start offering Customer Service via Google My Business

Hopefully, this article gave you some inspiration on how to get the most out of Google My Business. If you would like to receive queries via Google's Business Messages combined with all of your other channels, I suggest you start using Trengo. Register for a free trial and start adopting this channel right away.