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Got news about a product launch, an order update or special discounts with your customers? Why not send them messages via WhatsApp? WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users and an open rate of above 90%. This makes it a super attractive platform if you are looking to reach larger audiences quickly.
WhatsApp marketing messages can be anything ranging from a promotional message, shipping update, product launch, weekly newsletter, abandoned cart update, upcoming events, and more.
In this article, I'll share 15 WhatsApp marketing message samples you can use for your marketing campaigns that will help boost your sales.
How to send out outbound marketing messages via WhatsApp?
WhatsApp allows businesses to interact with their users with any message until 24 hours from the user’s last message. Once this window is closed, you can only send a so-called pre-approved WhatsApp Business template message. That’s because WhatsApp doesn’t want its users to deal with constant spam.
In order to send outbound marketing messages, you’ll need to get an opt-in from your customers. This means you can’t just spam a random list of contacts.
What are the benefits of sending marketing messages via WhatsApp?
WhatsApp marketing messages have a higher open rate than email marketing messages, making it a cost-effective way to reach customers. WhatsApp's open rate is 98% while email’s open rate is around 20%.
Another benefit is that WhatsApp allows you to have informal, fast and personal conversations. Your customers will get your messages in between chats from friends and family. This can help build personal relationships between marketers and customers. A genuine conversation has the power to start a relationship that results in trust, loyalty, and happy customers. Ultimately, this will lead to more sales.
WhatsApp messages have a high engagement rate, with users more likely to respond to messages received on the app. By using the samples, you can send your customers rich media including images, videos, PDFs, GIFs, and voice clips. 90% of the messages are opened within 3 seconds which proves a high engagement rate.
What does an effective WhatsApp marketing message sample look like?
In a world in which people are constantly bombarded with marketing and advertising through various channels, WhatsApp is the most liked and trusted channel by users. That’s because WhatsApp is still a fresh marketing channel. It offers less competition compared to other platforms. Also, businesses can’t send WhatsApp messages unless customers have actively asked for information and given permission to contact them.
Customers appreciate the informal nature of WhatsApp, so use this opportunity to bond with your customers. Make sure your WhatsApp marketing message samples are personalised, conversational and interactive. Keep them short and sweet. With placeholders, such as [company name], [customer name], [order number], and [date], you can personalise your samples.
WhatsApp’s conversational nature helps you create meaningful conversations with your customers. A good conversation is a two-way street. If you want your customers to reply to your message, you need to give them a reason to do so. Take a closer look at your message sample before you send it: would you respond to this after reading it? Give them a reason to reply or take action. You can do this via interactive and mixed media features available on WhatsApp Business, such as Call-to-Action buttons.
I'll explain how to write a strong WhatsApp marketing message and give you some handy samples.
Newsletters
You can share relevant and valuable information with your customers by sending them WhatsApp newsletters. Here is an example:
1.
“Hello, [ customer name].
Here are the top stories from [brand name] this morning 👇
🤖Amazon Echo declares it heard everything and it’s taking the kids
[link]
🇺🇸U.S. demands U.N. pass resolution officially stating America is nice
[link]
💋Rihanna admits she just uses whatever makeup is on sale at Walgreens
[link]
🦹♀️Marvel not even bothering to replace green screens with CGI anymore
[link]
You’re receiving this message because you opted into WhatsApp news alerts from [brand name]. You can opt out by replying “Stop” at any time.”
I know you don’t want your customers to unsubscribe, but hear me out: opt-outs have several advantages.
First of all, it’s customer-friendly! By giving them the option to say “no” and choose the messages they actually want to see, you’re improving the quality and conversion rate of your campaigns.
Second, you’ll reduce the block rate as only people who are really interested in your newsletters will get them. You will not bother other customers.
Besides, you’ll be able to see who opted out. This will help you improve your marketing campaigns in the future.
2.
“Hi [name],
Want some inspiration for your next trip?🌏
Check out the top 7 most underrated travel destinations for your 2023 bucket list.
[destination]
[destination]
[destination]
[destination]
[destination]
[destination]
[destination]”
Today’s customers not only want a quick and easy way to connect with brands, but they also want to engage with them even after the purchase. Imagine your customer just came back from an amazing vacation which she booked using your online platform. With this WhatsApp message, you’ll be able to give her inspiration on future trips which will ultimately help you increase customer retention.
Games and challenges
You can also keep customers engaged by organising fun trivia quizzes and games. Because you give out special discounts to winners and participants, more people would want to participate. You’ll create interactive experiences with your customers as you increase your sales.
3.
“Drumroll please 🥁🥁🥁
It’s that time of the year again!
Trivia Week at [your company name] officially begins in [time]. We are offering special discount coupons for the first 120 winners of our Trivia challenge.
The winner gets [discount].🔥
To participate, visit [link], register with your phone number and [lists of tasks such as answering questions or following your page]
Happ Trivia Week! And may the odds be ever in your favour.🏹”
Discounts and promotional messages
The earlier you start promoting a discount, the better. This way, you can create excitement in your audience and urge them to add their favourite products to the cart before they are sold out. Here are some examples:
4. “Dear [customer name], Our [name of promotion] starts in [time]! All of our products will be sold at the highest discounts of the year. The sale ends on September 30. Hurry before your favourite pieces are gone for good.🏃🏻♀️🏃🏽♂️”
5. “Hey [name]! 🔔New promotion alert🔔 This week, you can get a 10% discount on orders above [amount]. Use the promo code DISCOUNT10. Order now at [link]”
You can also remind your customers that they’ve given you permission to send the messages. Just like in the example above, you can make it clear that you are following up on a previous inquiry. Let’s look at an example:
6. “The wait is finally over, [name]! You wanted to be the first to hear about our summer collection. 👗 Well, you are the first to know about this. Check it out here! [link]”
You can also send promotional messages to your customers with special holiday or seasonal offers. Discounts and coupons can incentivise your customers into making a purchase. This gives you a great opportunity to boost your sales:
7.
“Hello [name],
Wishing you and your family a very happy Ramadan.🌙🤲💚
Ramadan Special sale. We have a special %20 discount on all our products.
You can use coupon code RAMADAN20 or tap on the link below. [link]”
8.
“Hey [name],
Have you ever visited [country name]? ⛱🕶
Now is the perfect time to book!
We offer a 40% discount for all bookings to [country name] made in the next 48 hours.
Check out amazing deals here. [link]”
Event promotions
Unless you’re Dua Lipa going on world tours, you’ll need to let your audience know about upcoming events. You need to inform your audience about your event beforehand so they can free up their schedule and register for it.
Here are two samples you can use to let people know about your upcoming events.
9. “Woohoo🎉🎉 We’re launching a new line of our products. Come join us at [venue]. There’ll be a special discount only available for our VIP customers. Reserve your spot now at [URL]. See you there!”
10.
“Hey, [name] 👋
It’s been a while since your last visit. We have some exciting news!
We’re getting together with our community at our [event name] in [city name] on [date]. We’ll be celebrating our 10th year! 🎈There will be surprise gift boxes🎁
You can register here [link] for [event name].
Stay updated with us on [social media accounts].
We hope to see you there.🤩”
Back-in-stock update messages
You can inform customers that the product they requested earlier is now in stock again.
As soon as the products are back in stock, you can send out a promotional message to your customers. You can make the message even more personal by saying that they are the first person you ever told since the product came back. This way you can make them feel special.
11.
“Good news, [name]!
Remember when you asked us about [product name]? Well, it’s back! But we haven’t put it on our website yet. Let’s keep it between us.🤫
It would be only fair to give you the chance to buy it first. So get in contact and let us know if you’re still interested!”
12.
“Hey [customer name]! Guess what?
The item you requested is back in stock. 🤩
You can get it immediately at [URL] or visit any of our stores.
We’re located at [list of stores]
Let us know if we can reserve one in store for you!”
Order notifications and shipping updates
When you order a product online, you’re used to getting info about it via email. Thanks to the WhatsApp Business API, you can also send these messages via WhatsApp. Imagine you just sold a product via WhatsApp Business; the customer will also get updates about that product via WhatsApp. This means the entire customer journey can now take place on your customer’s preferred channel.
You can use these WhatsApp marketing message samples to inform customers about their order status or shipping updates.
13. “Hi [customer name], thank you for booking your [tour or activity] with us! We can’t wait to show you the most popular sights of [city name] and try local delicacies together. 🌮😋 Check out all the details of your ticket here: [link].”
14.
“Hello, [customer name].
Your order has been shipped and is currently on its way!🥳
We will deliver your package to your address on [address]. You can follow the status of your order here: [link] We hope you enjoy your product.
Thank you for shopping at [brand name].🌸”
Upsell and cross-sell messages
You can send cross-sell and upsell messages both before the sale and afterwards. This way, you’ll have plenty of opportunities to boost sales!
15.
“Wow, [customer name], you’ve got great taste. 💅
We saw that you were browsing clutch bags from [brand]. Have you also checked [brand]? They’ve got some elegant and stylish ones for your next special occasion.
You can check out their newest collection here: [link]”
Get started with WhatsApp marketing messages
In order to send WhatsApp marketing messages, you need to use the WhatsApp Business API. The API doesn’t come with an interface, which is why you’ll need to use a smart customer engagement platform like Trengo. Then you can use these message samples to send a broadcast message via the API.
These samples show how interactive and highly personalised WhatsApp marketing can be. By using these Whatsapp marketing message samples, you’ll have the chance to engage your customers via their favourite channel. Besides, you’ll create personal relationships with your customers which will increase your customer engagement and sales.
Ready to start sending messages to your customers via WhatsApp?
