How to add a WhatsApp button on Google My Business

Why you should use Google My Business WhatsApp

Customer communication is increasingly shifting towards instant messaging platforms like WhatsApp. With over 2.5 billion active users, WhatsApp has become an important tool for businesses to engage with their audience efficiently. By integrating Google My Business WhatsApp, you provide customers with a direct and convenient way to reach out to your business.

Adding a WhatsApp button to your Google Business Profile allows potential customers to bypass traditional communication methods like emails or phone calls, which often involve waiting for responses. Instead, they can send a message instantly, leading to faster communication and improved customer service. This integration also presents an opportunity to encourage satisfied customers to leave reviews after a positive interaction on WhatsApp, enhancing your online reputation and attracting more potential clients.

Benefits of adding a WhatsApp link to Google My Business

Integrating a WhatsApp link into your Google My Business profile offers several advantages that can enhance customer engagement and streamline communication.

Familiarity

By providing a Google My Business WhatsApp link, you allow customers to communicate through a platform they are already comfortable using. If WhatsApp is their preferred method of messaging, they are more likely to reach out to your business, leading to increased interactions and potential conversions.

Boosts visibility

Adding a WhatsApp link can contribute to a more complete Google Business Profile, which may improve your page's visibility in search results. A comprehensive profile with active engagement can boost your ranking, making it easier for potential customers to find you.

Enhanced engagement

This integration offers additional opportunities for direct customer engagement. Similar to Google My Business Messaging, you have 24 hours to respond to messages. However, with WhatsApp, you can request customers to opt-in for updates beyond this timeframe, allowing for ongoing conversations.

Advanced features

If you use the WhatsApp Business API, connecting it to a central messaging platform can unlock advanced features like multi-agent access and automated workflows. This can significantly enhance your customer service capabilities and streamline communication processes.

Ways Customers Can Connect with Your Business on Google My Business

Google My Business offers multiple ways for customers to engage with your business, each catering to different communication preferences. Let's explore these options and how they can benefit your business.

1. Clickable Call Button
   Google My Business allows you to add a call button and a clickable phone number, making it easy for customers to call your business directly. However, many customers prefer messaging over calling, so it's essential to offer alternative communication channels.
2. Google My Business messaging and WhatsApp
   Google now supports messaging through SMS and WhatsApp click-to-chat links. This feature enables potential customers to initiate conversations directly from your Google My Business page. Integrating Google My Business WhatsApp can be particularly effective, as it allows customers to use a platform they are familiar with.
3. Appointment/booking links for easy scheduling
   You can also add custom links, such as a WhatsApp link, to your Google Business Profile. This method is versatile and can be used for various purposes, including scheduling appointments or directing customers to specific services. The placement of these links may vary depending on your business type.

Step-by-step guide to adding WhatsApp in Google my Business

Now that you understand the benefits of integrating WhatsApp with your Google Business Profile, let's walk through the process of setting it up. Learning how to add WhatsApp in Google My Business is straightforward and can significantly enhance customer engagement.

Bonus step: add a WhatsApp click-to-chat link

Adding a WhatsApp Click-to-Chat link to your Google Business Profile makes it easier for customers to reach out directly. Follow these steps to integrate it effectively:

Common issues when adding a WhatsApp link to Google my business

While adding a WhatsApp link to your Google Business Profile is straightforward, there are some common issues you might encounter during the process. Here’s how to address them effectively:

1. Not seeing a link to appointments

Some business profiles may not automatically show the option to set appointments or add links. This is often due to the primary business category you’ve selected.

Solution:

• Try changing your primary business category to one that supports appointment links.
• For example, if your current category is "Bakery" and it doesn’t allow links, switch to "Restaurant" as the primary category while keeping "Bakery" as a secondary category.

2. Adding more than one link

If you want to include multiple contact options, such as WhatsApp and a scheduling app, Google My Business allows you to add more than one URL under the same section.

Solution:

• Navigate to the booking or appointments section of your profile.
• Add each URL separately (e.g., WhatsApp link and scheduling app link) for customers to choose their preferred method of contact.

3. Unable to see WhatsApp click-to-chat link

If you’re using a desktop browser, you might not see the WhatsApp chat option in your Google Business Profile. This feature is currently more accessible on mobile devices.

Solution:

• Use the Google My Business mobile app to access and configure the WhatsApp chat option.
• Ensure your app is updated to the latest version for full functionality.

Google my business WhatsApp link to enhance sales and support

Integrating WhatsApp into your Google Business Profile opens up new opportunities for customer engagement, marketing, sales, and support. Here’s how you can make the most of this feature:

Using it for sales

WhatsApp provides a direct and informal channel for sales teams to interact with customers, fostering trust and speeding up conversions.

1. Respond quickly:
   
   • Answer product or service inquiries instantly through one-on-one chats or bulk messages.
2. Build personal connections:
   
   • Use conversational messaging to address customer concerns and build rapport, increasing the likelihood of purchase decisions.
3. Send appointment reminders:
   
   • Schedule WhatsApp messages to remind customers about upcoming appointments, reducing no-shows and boosting revenue.
4. Automate sales routing:
   
   • Use automation tools like Workflows to assign inquiries to the right salesperson, ensuring efficient handling of leads.

Using it for support

WhatsApp is an excellent platform for managing customer support efficiently while maintaining a personal touch.

1. Handle queries:
   
   • Respond to common questions quickly using WhatsApp Business features like automated replies and quick responses.
2. Route requests:
   
   • With the WhatsApp API, route customer inquiries directly to relevant team members for faster resolutions.
3. Collect feedback:
   
   • At the end of each conversation, send customer satisfaction surveys via WhatsApp to evaluate and improve your service quality.
4. Share updates:
   
   • Notify customers about order statuses, appointment confirmations, or other important updates instantly through WhatsApp messaging.

Why this integration matters

By linking WhatsApp with your Google My Business profile, you create a seamless communication channel that enhances customer satisfaction and drives business growth. Whether it’s marketing campaigns, sales conversations, or customer support interactions, this integration helps businesses:

• Engage customers faster.
• Build trust through personalized communication.
• Increase conversions with real-time responses.
• Streamline operations using automation tools.

With these strategies in place, you can leverage WhatsApp as a versatile tool to strengthen relationships with your audience and achieve business goals effectively.

Final thoughts

Adding a WhatsApp link to your Google Business Profile is a powerful way to enhance customer communication and engagement. It ensures that customers can reach you quickly, fostering trust and improving satisfaction. But managing high volumes of conversations can be challenging without the right tools.

With Trengo AI, you can take your customer engagement to the next level. Trengo’s AI-powered automation features, such as workflows and AI HelpMate, streamline repetitive tasks and route inquiries to the right teams, ensuring prompt and accurate responses. By leveraging Trengo AI, your team can focus on meaningful interactions while maintaining efficiency and quality service.

Why stop here? Trengo’s AI automation doesn’t just simplify customer communication—it transforms it. From automating responses to creating seamless customer journeys, Trengo empowers businesses to deliver exceptional experiences across all channels.

Ready to revolutionise your customer engagement? Sign up for a free trial or get a free demo of Trengo today and discover how AI can supercharge your WhatsApp and Google My Business interactions!