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28 February 2023
Utrecht - Trengo, the customer engagement platform from the Netherlands announced its latest partnership and integration with one of the leading global marketing automation platforms, Klaviyo.
With this integration, e-commerce businesses can now leverage WhatsApp to increase conversion in the pre-purchase funnel by connecting with their customers at critical moments in the buying process. For example, companies can announce pre-sale and back-in-stock notifications as well as reminders to check out after a consumer has left items in their digital shopping carts.
Furthermore, businesses can trigger event-based, highly-relevant messages, such as order notifications and shipping updates, gathering post-purchase feedback and sending product-specific instructions after the purchase. E-commerce companies can now also send newsletters with personalised vouchers, set up recurring purchases or build an automated loyalty program through WhatsApp Broadcast.
Retention plays an important role in the world of e-commerce. The integration between Trengo and Klaviyo enables strategic action by businesses to improve customer retention by connecting with them at the right time, on one of the most-used messaging channels globally.
Patrick Meutzner, CEO and co-founder of Trengo said, “We are very proud and excited to have the opportunity to integrate our platform with Klaviyo. We strongly believe this is a massive opportunity for e-commerce companies to enjoy the benefits of both worlds - the wide user base of WhatsApp combined with WhatsApp solutions from Trengo as well as powerful automation from Klaviyo.”
For existing clients of Klaviyo and Trengo, you can start using the integration from February 28th, 2023 onwards. If you're not yet reaching your customer base on WhatsApp, start today.
