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In only a couple of years, WhatsApp has turned into one of the most important communication channels for many businesses. Currently, it's by far the biggest channel out there, with an active user base of over 2.5 billion people.
In the beginning, it was fine for a business to just be active on the messaging app. Just having the channel itself was a plus. But now that consumers have grown accustomed to companies having WhatsApp, they're not satisfied that quickly anymore. Businesses will have to turn it up a notch in order to create a memorable customer experience. And one of the best ways to do that is by providing speed and ease of use.
And that's where WhatsApp Business' new feature comes in: WhatsApp Business reply buttons.
How to set up WhatsApp Business reply buttons
Here's a screenshot of WhatsApp's help center on setting up reply buttons:
If you're able to code or have a developer at your disposal, you can read how to set this up here. But if your hands get sweaty just by looking at this image, I advise you to use Trengo's no-code Flowbot.
The Trengo flowbot
By connecting your WhatsApp Business account to Trengo, you can easily set up your own bot. This requires 0 knowledge of coding and is done with drag and drop blocks.
The flowbot can turn WhatsApp conversations with your customers into a flow. Within this flow, your customer can get the information they need by answering multiple-choice questions. The bot can be activated on multiple channels at the same time. From WhatsApp Business to Instagram DMs and Facebook Messenger. Here's a practical example:
Start building your first flowbot 🤖
If creating reply buttons in WhatsApp Business is a bit too difficult. You won't need any coding skills whatsoever. Good luck!
