How Arthur & Brent follows up on leads 7x faster than before

As a dynamic marketing and advertising agency, Arthur & Brent partners with many organisations — from the digital recruitment industry to museums, dental clinics and many more — throughout The Netherlands to create powerful positioning and employer branding. While going the extra mile of showcase both via online marketing.

As an agency leads and prospects are pivotal to keep the business going. But until recently, much of the lead generation process was manual.

Challenge: lead drop-off

When focussing on themselves, the Arthur & Brent agency promotes their brand via various social media channels, such as Facebook, LinkedIn, and Instagram. After which, they direct leads to a landing page. Where as one of many steps leads then had to respond to pre-screening questions.

The long lead intake process often interrupted the smooth experience and caused potential leads to drop off.

Their team spent much time on pre-screening, with leads sometimes waiting several days to receive screening questions. As they became more well-known in the market, they dedicated even more time to sorting and funnelling leads.

In this kind of fast-paced agency environment potential customers expect fast service, every minute counts. That's why they were on a mission to streamline and automate the lead journey right from the start. They needed a smoother, faster, and more efficient recruitment experience.

Solutions: automated lead generation

When they first discovered Trengo, they were eager to dive into automation. Their only goal was to automate as much as possible through Trengo and have all the information in one place.

Here’s what their automation looks like:

1. A lead/applicant encounters an ad with a candidate form and fills out the questions.

2. Instantly, they receive a WhatsApp message and are prompted to answer a few short screening questions.

And once they respond, the leads already land into the Trengo multichannel inbox. Trengo automatically assigns the conversation to the right team member to continue the conversation.

With Trengo, they’ve achieved 100% automated lead screening, a 7x faster lead processing time and the ability to process 5x the number of leads.

Result: fast follow up on a filled pipeline

By integrating WhatsApp with multiple users and linking it to the Trengo multichannel inbox, their response time significantly improved. Conversations that were taking days are reduced to minutes with automation. As soon as leads submit their details, they receive screening questions right away. They’ve essentially eliminated a waiting time altogether.

"Our pre-screening or lead intake follow up is now 7x faster because of automation. We went from a week to 12 hours. Our response time has gone from 16 hours to 25 minutes."

Instant screening questions mean faster responses and quicker lead sorting, all with Trengo. No more leads slipping through the cracks, and the team is thrilled to focus on higher-impact tasks instead of admin work. Their candidate lead intake takes an average of 10 minutes.

"75% of our leads are now qualified, automation doesn't only qualify fast but also well."

With automated workflows, they’ve maintained a smaller team without capping their lead growth. Everything runs smoothly with minimal supervision, making their process both efficient and scalable.