WhatsApp Business template message examples for every situation

If you're using WhatsApp Business, you may have noticed that it's not possible to initiate a conversation with a customer. When someone sends a message to a business on WhatsApp, the business has a 24-hour window to chat freely with that person, just like any regular conversation. But once that 24 hours is up or if the business wants to kickstart a chat, they can't just send any message. They have to use what's called a "WhatsApp Template Message."

Now, you might wonder, "Why these template messages?" Well, WhatsApp introduced them to make sure businesses aren’t spamming people. 🙅‍♂️ This means that in order to send a message, you’ll have to use a pre-approved WhatsApp Business template message.

Looking for WhatsApp Business template messages? Just keep on scrolling, and we've got you covered.

What is a WhatsApp Business message template?

WhatsApp Business message template is a pre-approved message that businesses can use to chat with their customers on WhatsApp. These can only be sent to people who have opted into these notifications.

WhatsApp Business templates can be anything ranging from promotional messages, shipping updates, product launches, weekly newsletters, abandoned cart updates, event invitations and more. These template messages can be personalised by filling in placeholders such as [customer name], [product name] or [date and time].

Here’s an example of what such a template could look like:

WhatsApp Business template message examples for every situation

We get it – with all these rules, it's tough to know if you're on the right track with creating good templates. We've got a bunch of templates ready for you right below. They'll help you get started.

Account creation

“Hi [name],

Thank you for creating an account at [shopurl]!

Let me know if you have any other questions and I will get back to you shortly.

Cheers,[csmanager] from [shopname]”

Order confirmations

“Hi [customer name],

Thank you for your order at [business name] 😊

Your order with order number [###] will soon be on its way.

We will keep you updated!

Cheers, [Fulfilment manager]”

Shipping updates

“Your order [number] is on its way, [name]! 📦

🔔 To make sure you're at home when the bell rings, track your order here. [trackinglink]”

Delivery confirmation

“Hi [name] 👋

We've received a confirmation from DHL that your order #8567 has been delivered. 🎉

We hope you enjoy the products. 💚

If you have any questions you can always contact us. We hope to see you again at [your business]”

Cart abandonment

“Hi [customer name]! Wait! We noticed that you left your shopping cart full of cool stuff. 😎

But before placing your order, you might also want to consider adding these [link items] to your cart.

Thank you for shopping with us!”

Feedback

“Hi [name],

Thanks for choosing [your business]

After your recent chat with our crew, we're super curious... Did we make the grade? 🌟

Tap the button below and let us know. We're all ears!

Cheers,[your business]”

Reviews

“Hi [name],

Thank you for choosing [your business]!

How did we do? Share your thoughts in our quick survey and get 10% off your next purchase. 🎉

Cheers,[your business]”

Win-back

“Hey, [name] 👋

It’s been a while since your last visit.

Got something special just for you! 🎁

Dive in with a [percentage] discount on your next spree at trengo.com.

And guess what? I've curated some cool finds I think you'll love.

Cheers,[shop owner]”

Back-in-stock

“Hey [name]! Guess what?

The [product] you requested are back in stock. 🤩

You can get it immediately at [your website] or visit any of our stores.

We’re located in [location]

Let us know if we can reserve one in-store for you!”

How-to-guide

“Hi [name],

Thank you for your order.

Your order will be delivered between [time] to your home.

How to use our product?

[step]
[step]
[step]
[step]
[step]

You can discover more here: [link]

If you have any questions, let us know. We will get back to you shortly!

Cheers,[company name]”

Promotional

“Dear [name], Our Summer Sale starts in two hours! ☀️

All of our products will be sold at the highest discounts of the year.

Hurry before your favourite pieces are gone for good.🏃🏻‍♀️🏃🏽‍♂️”

Check out [your website]”

Announcements

“Dear [name],

We've great news! We're launching our first physical store. 🎉

From [time] to [time] on [date], come by the store on [address] and see our new line of products.

There will be surprise gift boxes🎁

Hope to see you there!”

Event reminder

“Hello [name],

It’s that time of the year again.

The [conference name] is just around the corner.

We’re super excited to have you join us on [date] at [time].

If you'd like to check the schedule, just reply with “schedule”, and we’ll send it over immediately.

Can’t wait to see you there.

[Your business]”

Payment Reminder

“Hi [name],

This is a friendly reminder that your payment is due soon.

Please ensure to make payment by [due date] to continue enjoying our service and also to avoid any late fees.

If you have any questions, please don’t hesitate to let us know.

[Sender name].”

Reservation update

"Thanks for choosing [name] for your stay! We're excited to welcome you. Check-in is from 13:00 to 17:00. If you're arriving outside these hours, no worries! Just click [link] to check in and grab your room's entrance code. Safe travels!”

Away message

“Hey! Sorry, we are currently not able to respond to your message.

Please leave your name and email address, and we will get back to you within 24 hours.

[your business] Team.”

Greeting message

“Hey! Welcome to [your business].

We will get back to you within [time] hours. In the meantime, you can check out our help center [link].

We have put a lot of effort into it, so the answer to your question may already be in there!”

Start sending WhatsApp Business template messages

Now you know the ins and outs of WhatsApp templates for business.

However, we know sending WhatsApp messages manually can be a time-consuming and tedious task, especially if you have a large customer base. And that’s why we created Trengo to help you automate your messages for appointments, events or any other important task. This way, you can save time and errors and improve the efficiency of your business operations while Trengo takes care of the rest.

Want to get started sooner rather than later? Start a 14-day free trial and see WhatsApp Business templates in action.

Or read more about WhatsApp Business: