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Do you, being a business, have a Facebook page and a huge audience following? If yes, then you know how many messages you can get in a single day.
According to research, the messages between businesses and customers on Messenger went over 8 billion. So, it is not humanly possible to handle responses manually. This is where you need to set up auto-reply on Facebook Messenger. Automated replies can enable you to reply to your prospects right away.
Interested in learning more about automated responses on Messenger? Let’s read this blog further.
What is Auto Reply on Facebook Messenger?
Gone are the days when Facebook was only limited to casual chats. Now, it also helps businesses connect with their prospects on social media. Brands can easily connect with their consumers and give them quick support.
However, it is not easy to reply to all of the users manually especially when you are getting many queries. This is where the auto feature comes in to speed up your connection with your audience.
Auto-reply on Facebook Messenger allows your page to handle customer queries even when you are not online. This feature enables a good communication flow and improves your brand’s responsiveness.
Auto-reply is crucial for your business as the users are now expecting quick responses from brands. According to research, 39% of customers expect businesses to reply within one hour.
The magic of auto-replies
Auto replies can become a really good tool for your support team. Whenever someone sends a message on messenger the automated responses can start the conversation without manual assistance.
Auto replies can inform your working hours or even handle FAQs for you. This allows you to focus on other tasks while still ensuring potential clients feel acknowledged and valued, without any delays in response.
Incorporating customer support into your strategy
Integrating the auto-reply feature with your broader customer support strategy significantly boosts its effectiveness. For example, using specific keywords in incoming messages can trigger customised automated replies that offer relevant information—essentially functioning as virtual members of your support team.
Creating effective auto-reply templates with Trengo
Businesses must ensure that their brand personality is apparent in every interaction—Facebook Messenger auto-reply templates included! Writing the ideal response can be challenging, but Trengo is here to help.
Each customer will feel unique and appreciated thanks to Trengo’s easy creation and saving of personalised responses for various situations. You can offer immediate replies without sacrificing the human touch thanks to its assistance. Trengo can help you find the ideal balance between automation and customisation.
Building brand personality through responses
A thoughtfully designed auto-reply template does more than just provide answers, it communicates your brand’s voice and values. With Trengo, you can include emojis or casual language if it fits your brand’s style, or keep a professional tone if that’s your style.
Consistency is key: let your customers know what to expect from their interactions with you.
Different scenarios require different replies
You cannot treat all inquiries in the same way. Because some require immediate attention, while others can be handled with an auto reply on Facebook Messenger. To ensure excellent customer service, it's a good idea to create different auto-reply templates for various situations:
New customer inquiries: Welcome the new leads or respond to general product/service questions with a friendly greeting and useful information.
Purchase-related questions: For order confirmations, shipping updates, and similar inquiries, share real-time updates to keep customers informed and enhance their shopping experience.
Feedback: When customers share feedback or leave reviews, a simple automated thank you message can go a long way in building loyalty.
How to set an auto reply on Facebook Messenger?
Now you must be asking, “How do I set up auto-reply on Facebook Messenger?”
Below is a step-by-step guide to set up auto-reply on Facebook Messenger:
Step 1: Open messenger inbox
Step 2: Find and click on the "automation" tab
Step 3: Look for "Instant Reply" at the top of the page and tap it to turn it on
Step 4: Choose Messenger as the platform you want to use
Step 5: Write your auto reply message
How to set up auto reply rules?
Setting up auto-reply rules on Facebook Messenger can greatly enhance your customer service and save you valuable time. The two factors that you must include in your auto-reply rules are:
- Focusing on business hours
- Managing different types of inquiries
How to customise business hours for an auto reply on Facebook Messenger?
- Open settings: Go to your settings in Facebook Messenger and select the "Automated Responses" option.
- Enable instant replies: Click on 'Instant Replies' and toggle the switch to 'Turn On Instant Replies.'
- Set your business hours: To ensure responses are only sent during operating hours, select 'Schedule' below the instant replies toggle. Input your working hours. Now, no automated replies will be sent outside the office hours.
Handling different types of customer inquiries
Customers typically expect a reply within an hour. So to help them better, you can create rules for different queries and offer quick and relatable auto-replies.
To do this, craft well-defined rules by selecting 'Create Rule' in the Automated Responses settings. This not only saves time but also boosts your efficiency and productivity. Utilise this feature to enhance your workflow by creating tailored rules for different types of customer queries.
Why should you set up auto-reply on Facebook?
For most of the business accounts on Facebook, queries from different clients often come in with repetitions. Setting up an auto-reply within the messenger definitely helps in organizing the process much more smoothly and enhances efficiency. Here is how this auto-reply can make a difference:
Ensure customers' happiness with faster responses
Auto-response messages acknowledge customer inquiries instantly, therefore making clients feel valued and improving their satisfaction with your service.
Improve efficiency
Automated responses save time because frequently asked questions are answered automatically, freeing your team to start actually working on inquiries.
Keep your brand tone consistent
Pre-set responses keep your brand voice and messaging on track. This can help to create a better cohesive experience for customers.
Reduce work costs
Automation cuts down on time and other resources used in handling incoming messages; this, in turn, reduces staffing and operational costs.
React to consumers across time zones
Auto-responders put you in touch with anyone, anywhere in the world, no matter what time businesses may operate locally.
Increase conversion rate
Prompt responses maintain the interest of leads at hand and will generate a higher response rate for the next step. Build a long-term relationship with prospects. By providing fast, reliable responses, you can earn trust and create a strong foundation for long-term customer relationships.
9 Facebook Messenger auto-reply examples
Here are some effective Facebook Messenger auto-reply examples for businesses, including welcome messages, away messages, and lead capture messages.
Welcome messages
Start the conversation with a positive first impression. Your message should help the customer feel comfortable:
- Thank you for reaching out to us. How can we help you today?
- Hey! It's great to hear from you. Let us know your queries.
- Welcome to [Add your business name], how can we assist you today?
Away messages
Set clear expectations when your team is unavailable and inform customers when they can expect a reply:
- Hello! We are not in the office at the moment. Feel free to leave a message, we’ll get back to you during office hours.
- We have received your message we will get back to you shortly.
- Thank you for texting us! But as we are closed at the moment. Our team we’ll get back to you in the morning.
Lead capture messages
Gather customer information and show that you appreciate their interest with an auto-reply message:
- Thank you for reaching out to us on Messenger. But for better assistance can you please share your email address?
- Thank you for your message! Can you please share your name and number?
- Hey! Please leave your email address and we will get back to you shortly.
Advanced features and tips for Facebook Messenger auto-reply
With a bit of training, the Facebook Messenger auto-reply feature can become a powerful tool in your customer service arsenal. Let’s explore some advanced features, such as instant replies and the response assistant that Trengo brings to the table.
Using instant replies and response assistant
Instant Replies: These are automated messages sent immediately when someone contacts you on Messenger. Think of it as having a welcoming committee available 24/7. This keeps customers engaged and provides immediate confirmation that their message has been received.
Response Assistant: This is your digital helper, always ready to assist. Powered by AI, the response assistant answers common questions or directs users to helpful resources without needing human intervention.
How can you maximise the power of automated replies?
Tailor your messages: Craft responses that align with your brand’s voice for both instant replies and the response assistant.
Diversify responses: Prevent repetition by creating multiple variations of similar responses.
Categorise queries: Analyse incoming inquiries to establish specific rules for different types of questions.
Automating Facebook comment replies
Another valuable feature is the ability to automate replies to Facebook comments. Although this isn't exclusive to Messenger, it provides a cohesive customer support experience that other tools may not offer. Automated responses not only save time but also guarantee consistency, ultimately improving overall customer service
Using auto reply on Facebook Messenger as an important part of automation
Artificial intelligence (AI) has transformed customer service, making auto replies an essential tool for automating your business. But how can companies leverage AI for more advanced auto-replies?
The key lies in integrating machine learning and natural language processing (NLP) techniques. These technologies enable your chatbot to better understand customer inquiries, delivering more accurate and contextually relevant responses.
An AI-powered Messenger auto-reply bot doesn’t just send pre-written replies. It learns from past interactions to enhance future responses. By analysing purchase history or previous conversations, it can craft messages that resonate with customers on an individual level.
Mixing automated responses with human intervention
Sometimes, a question may be too complex for the bot and require human judgment. This is where smart routing becomes valuable. If an inquiry exceeds the scope of automated responses, it is forwarded directly to your support team.
This approach ensures that simple queries are resolved quickly by the auto-reply feature while complex issues receive personalised attention. This creates a seamless customer experience, alleviating any discomfort for users facing challenging problems.
Sales and marketing opportunities
In addition to improving efficiency in managing inquiries, these intelligent bots present significant opportunities in sales and marketing. For example, your bot could identify repeat customers through instant message interactions and offer tailored promotional content.
You can also program automatic follow-ups after successful purchases or provide helpful information about related products, enhancing customer engagement and driving sales.
Start using Facebook Messenger automation without the hassle
Setting up an auto-reply on Facebook Messenger is a game-changer for keeping up with customer inquiries effortlessly. It saves you time but also keeps your audience happy by ensuring quick responses—an attribute showing that, in fact, your brand values them much. Auto-replies can help you raise your reputation, build trust, and even influence your bottom line.
Want to see for yourself? Try Trengo with a free demo and see just how easily Trengo will automate messages, keep you connected 24/7, and capture more leads.
