25 Instagram direct message templates for your business

Oct 6, 2023
min read
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Remember the days when Instagram was just a platform to share pretty pictures with friends and family? Today, it's evolved into a digital marketplace where conversations lead to conversions. As businesses now realise, the magic truly unfolds in Instagram Direct Messages (DMs). It's where customer interactions, partnerships, and collaboration opportunities abound.

To ensure you're always on top of your game when you slide into those DMs, we’ve put together 25 Instagram Direct Message templates, tailored to suit every business need. Let’s dive in.

The best Instagram direct message templates for businesses

Outreach & Promotional Messages

First of all, we'll start with DMs to reach out to people. Reaching out to your existing followers or potential partners can significantly enhance your brand's visibility and engagement. Use these samples to spark that conversation.

1. "Hey there! Thanks for being part of our Instagram family. Use [DISCOUNT CODE] on our website as a token of our appreciation. Catch up soon!"

2. "Great news 🤩 We’re offering a 30% discount on all items for a limited time. Use code [DISCOUNT CODE] at checkout to redeem. Explore our shop and don’t forget to use this amazing deal today!”

3. "Psst...🤫 Tomorrow we will release our new [PRODUCT]! Our IG followers like you get a head start. Be ready by 12:00! Here's your exclusive link: [LINK]."

4. "Hello! You get first dibs on our offers here on IG, but did you know our newsletter has even more exclusive content about [BRAND]? Hop on board here: [LINK]."

5. "Guess what? We've dropped some incredible deals on our website. Limited stock, so hurry up!"

6. "Remember asking about [PRODUCT]? Well, it's back! Grab it now: [LINK]. Any other wishes?"

Influencer Collaboration

Influencer collaborations can boost your brand's reach. Here's how you can pitch an authentic collaboration:

7. "Hey! I’ve been following you for a while. I love your content, especially your latest post. Ever thought about collaborating? We're launching a new campaign and would love to partner with you. Let me know if you're interested!"

8. "Hello [NAME]! Love your vibe on IG. We think your style and audience would be a great fit for us 💚 Have you done brand collaborations before? What do you think of a potential partnership with [BRAND]? Let me know if you're available for a call to discuss further."

9. "Hi! I'm the social media manager for [BUSINESS NAME]. We just kickstarted our [PRODUCT] campaign. How about promoting it together? Would you be open to doing this? Let me know and I'll get back to you with more details."

10.“Hey [Influencer Name]! 😊 It's the team from [Business Name] here. We're super excited about the idea of teaming up for the long haul. Imagine the buzz we could create together! Let's chat more about how we can help each other grow.”

Customer Service Templates

Quick and transparent communication is pivotal for building trust. These templates can assist you in addressing customer queries efficiently.

Instagram DM Examples: Replying to Complaints

11."Hi [CUSTOMER NAME].  I'd like to apologise for your bad experience with us. Please let me know here or via [PHONE NUMBER] the details of what happened, so that we can get to the bottom of it and hopefully resolve the issue.”

12."Hello [CUSTOMER NAME].  I'm really sorry to hear about [COMPLAINT]. This is not the service we would like to give our customers. I'm going to pick this up internally, but would also like to give you a discount code to make things right. Please use [DISCOUNT CODE] to get 50% off your next order with us. I know it doesn't solve anything right now, but it's the least I can do.”

13.“We apologise for your bad experience with [PRODUCT]. We would like to offer you a refund. Please let us know if this is acceptable to you and hopefully, we can make things right. 🙏🏻”

Instagram DM Examples: Replying to Feedback

14."Thanks for the feedback! It's gold for us. We'll definitely take your idea into account. Have an amazing day!"

15."Every feedback brings us one step closer to perfection. Thanks for your insights! Here’s a small gift for you🎁: [DISCOUNT CODE]."

16.“Hey! Wanted to let you know that I read your message. I’m glad to hear that you enjoyed [PRODUCT NAME] 😍. We hope to see you again soon!”

17.“Thank you for your feedback. We're nothing without our loyal followers. That's why we appreciate you reaching out with this feedback. If you ever have any more suggestions, please feel free to reach out.”

Instagram DM Templates: Orders & Shipping Options

18.“Hello! You can order products directly via Instagram shopping or our website: [LINK]. Let me know if I can help you with anything!”

19.“Sorry, [Product Name] is out of stock right now. Would you like to wait for restock or get a refund?”

20.“Picking the right size is never easy, especially online. That's why we've made a special page on our website with all the info you need to make the best-informed decision: [LINK].”

21.“Hi 🙋🏻‍♀️ Thank you for your message. We offer standard shipping, which takes around 5-7 business days, as well as express shipping, which takes around 1-2 business days. Which option would you prefer?”

22."You can check our products via Instagram Shopping or our website [LINK]. Don't hesitate to shoot me a message if you have any more questions"

23."Looking for shipping details? Find all options here: [LINK]. Drop a message if you have more questions."

Instagram DM templates: Refunds and Return Policy

24."Hi! If you are not happy with your purchase, you can return it for a full refund within 30 days of receiving the item. Please note that the item must be in its original condition and packaging to be eligible for a refund.”

25.“Hello! You can return items within [NUMBER] days for a full refund. More info? Here's our return policy: [LINK]."

How to use Instagram Direct Message templates

There are two ways to put these Instagram direct message templates to good use.

The first is to set them up as quick replies in your Instagram Business account. You can learn how to do that here.

Another way is to start using a customer engagement platform, such as Trengo. This has the following benefits:

  • You can manage Instagram DMs together with your other channels (such as WhatsApp and email)
  • You can automate your conversations with templates, auto-replies, and even bots
  • You can easily collaborate with your team members by assigning messages and talking within chat threads with customers.

Plan a free demo today – it's on us. Connecting your Instagram account is done within minutes; so you’ll witness the magic in no time.

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