10 Instagram welcome message examples to boost engagement

A good opening line can make or break a conversation. In fact, it can even make or break a first date, a blog, a good book, and so on. Already feeling the pressure?

By using a strong welcome message on Instagram, you can give the best first impression to your customers. With the right welcome message in place, you will lower your response time and boost customer experience.

In this blog, I’ll tell you everything you need to know about Instagram welcome messages:

• What is an Instagram welcome message?
• The benefits of using an Instagram welcome message
• The look and feel of a good Instagram welcome message
• 10 excellent Instagram welcome message examples

What is an Instagram welcome message?

When someone sends you an Instagram DM, you can directly answer them by sending an automated Instagram welcome message. It’s simply a greeting for (potential) customers on Instagram. You can use different welcome messages for different situations.

The benefits of using Instagram welcome message examples

Using a strong welcome message for Instagram can help you achieve the following:

• Speed up your response time;
• Create a better customer experience;
• Collect valuable leads;
• Improve customer satisfaction.

The look and feel of a good Instagram welcome message

Even though your welcome message will be different in various situations, a strong Instagram welcome message should follow the following best practices:

1. Set expectations

99% of your incoming DM’s probably consist of customer questions. And whether you can answer them directly or not, you should make sure your customers leave the chat satisfied.

One way to do this is by setting clear expectations. It simply feels better for a customer to know for certain when they will be responded to. Make sure you mention an indicated response time or give more information on your team’s availability.

2. Don't overcomplicate it

“Hi, welcome to our store. Please let me know if I can help you with anything. Enjoy your visit.” It works in physical stores, why should we overcomplicate things online?

It can already be enough for customers to know that you’ve received their message and you're available for support.

3. Honesty is the best policy

Are you short on agents or having a hard time keeping up with all support inquiries? Be honest. There's nothing wrong with telling your customers that it will take your team a bit longer than usual.

In fact, it even gives you the opportunity to overdeliver in case things turn out to go faster than expected.

10 excellent Instagram welcome message examples

Now I gave you some input on how to write Instagram welcome messages, it’s time to make your job even easier. Here’s a list of 10 excellent Instagram welcome message examples you can use for your business.

General Instagram welcome messages

1. “Thanks for your message. We’ll get back to you within 24 hours. 😄 Kind regards, team [business].”

2. “Hi! Nice to see you. 👀 We’ll get back to you within 24 hours. In the meantime, you can check our help center with answers to frequently asked questions here: help.trengo.com.”

3. “Hi there! Thanks for contacting us. We’ll reply to your message within 8 hours. In the meantime, did you know we currently offer a 15% discount on all of our products? 🤫 You can use this code: XXXX. Please let me know if you have any further questions, I’ll get back to you shortly.”

Customer support welcome messages

4. “Hi, thanks for your message. We'll route your message to our best-fit agent and get back to you within 24 hours.👩‍💻”

5. “Hi there. 👋 Thank you for contacting us. We’ll answer your question within 8 hours. If you have any more questions in the meantime, don’t hesitate to ask.”

Sales related welcome messages

Welcome message to collect a lead

6. “Hi. 👋 Sorry, we’re currently unavailable. If you leave your name and email address, we’ll get back to you within 24 hours. Team [business]."

Welcome message to increase your sales

7. “Hi! Good to see you here. 👀 Did you already know we offer a 20% discount on all our swimwear? 👙 You can use the discount code: XXXX. Let me know if you have any more questions, I’ll get back to you within 24 hours.”

Out-of-office welcome messages

8. “Hello. 👋 Thanks for your message. We’d love to help you, but we’re currently closed. You can check our opening hours at https://trengo.com/contact. We’ll get back to you on our next working day. Team [business]."

Event-based welcome messages

9. “Hi there. First, we want to wish you a very merry Christmas and an amazing new year. 🎅 You can use the code XXXX to get a 10% discount on your favorite product 🎁 Please let me know if there’s anything else I can help you with.”

10. “Ho-ho-ho! 🎅 Please let me know if you have any questions. We’re currently super busy helping Santa, so it might take a bit longer for us to respond.”

Ready to boost your Instagram DM?

I hope these Instagram welcome messages can help you boost your Instagram conversations. Would you like to install a welcome message for your other communication channels as well? And manage all these conversations in one inbox? In Trengo, you can connect all your channels in one inbox and use tools to improve your teamwork.

Get in touch, and ask for a free demo here.

Want to know more about Instagram for your business? Take a look at these other blogs:

• How to create a chatbot for Instagram DM
• How to set up an Instagram DM auto-reply

Frequently Asked Questions (FAQs)

How do I set up an auto welcome message on Instagram?

To set up an auto welcome message, you’ll need to use a business or creator account. Go to your Instagram profile, tap the menu, and select ‘Settings’. Navigate to ‘Creator tools and controls’ or ‘Business’ settings, then find the ‘Welcome message’ option. Toggle it on and customise your message. For more advanced automation, connect your Instagram account to a platform like Trengo, which allows you to set up automated welcome messages, manage responses, and collaborate with your team for seamless engagement.

What should I say in a professional Instagram welcome message?

A professional welcome message should greet the user, introduce your business, set expectations for response time, and offer a next step or helpful resource. For example:

• “Hi! Thanks for reaching out to [Your Business]. We’ll get back to you within 24 hours. In the meantime, check out our help centre for quick answers: help.trengo.com.”

Personalise your message with the customer’s name or mention a current promotion for extra impact.

Can I automate welcome messages for new followers on Instagram?

Yes, you can automate welcome messages for new followers using third-party tools such as Trengo, IGdm Pro, or ManyChat. These platforms allow you to send a greeting when someone follows you or sends a direct message, helping you engage new followers instantly and at scale.

How do I welcome customers who DM me on Instagram?

Set up an automated reply using Trengo or similar tools so every new direct message receives a friendly greeting. For example:

• “Hello! Thanks for your message. We’ll reply as soon as possible. If your enquiry is urgent, please visit our website or call us directly.”

This ensures customers feel acknowledged, even if your team is unavailable.

Is it possible to send personalised welcome messages on Instagram?

Yes. With automation platforms like Trengo or ManyChat, you can personalise welcome messages using variables such as the follower’s name, interests, or previous interactions. Personalised messages increase engagement and make new followers feel valued.

Can I include links or CTAs in my Instagram welcome message?

Absolutely. You can add links to your website, shop, or help centre, as well as clear calls-to-action (CTAs) such as “Shop now”, “Book a demo”, or “Reply with your question”. Trengo’s automation features make it easy to include clickable links in your welcome messages, guiding followers to the next step.

What tools can help me set up automated Instagram welcome messages?

Popular tools include Trengo, IGdm Pro, ManyChat, MobileMonkey, and Chatfuel. Trengo stands out for its seamless integration with Instagram Direct Messages, team collaboration features, and the ability to automate, tag, and assign messages for efficient customer service and marketing.

Are there Instagram DM templates or scripts I can use?

Yes. Here are a few examples from Trengo’s blog:

• “Thanks for your message. We’ll get back to you within 24 hours. Kind regards, team [business].”
• “Hi! Nice to see you. We’ll get back to you within 24 hours. In the meantime, you can check our help centre here: help.trengo.com.”
• “Hi there! Thanks for contacting us. We’ll reply to your message within 8 hours. Did you know we currently offer a 15% discount? Use code: XXXX.”

You can find more templates and customise them in Trengo for different scenarios and audiences.