Press release: Trengo appoints Marili 't Hooft-Bolle as CEO, unveils innovative AI-driven customer engagement strategy

Sep 19, 2023
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Trengo B.V.

19 September 2023

Trengo appoints Marili 't Hooft-Bolle as CEO and unveils innovative AI-driven customer engagement strategy

Utrecht, Netherlands – Trengo, a leading Dutch Customer Engagement Software company, is excited to announce the appointment of Marili 't Hooft-Bolle as its new Chief Executive Officer (CEO), effective as of September 1st, 2023. Marili will take over from Patrick Meutzner, who has served as the company's CEO since 2020 and has now transitioned to fulfil the role of Trengo’s first Chief Product Officer (CPO).

With this change of the guard, Trengo has solidified its new strategy: changing the way businesses in Europe engage and delight their customers with Artificial Intelligence (AI). By focusing on businesses offering consumer and professional services, Trengo has already started building solutions that allow their current and future customers to leverage AI in their everyday conversations with their customers in an understandable, easily adoptable way.

Marili brings with her an impressive track record in the Software as a Service (SaaS) space and will guide the company along their new strategy. Marili has served as Chief Operating Officer (COO) at WeTransfer and COO and Managing Director at inSided which was later acquired by Gainsight. She’s currently serving as a supervisory board member at TomTom, and has most recently served as interim COO for Trengo since April 2023.

"I am both grateful and excited to take on the role of CEO at Trengo,” said Marili. “We have an exceptional and widely diverse team, a strong product foundation, and a wealth of opportunities in front of us.”

“I want Trengo to be the leading AI solution for consumer services businesses that not only helps their bottom line and operational efficiency, but also gives them their own competitive edge by making it easier for them to delight their customer base through the conversations and experience they provide, not just their services.”

Marili is committed to fostering a culture of innovation, collaboration, and performance while aligning the company around being the ideal, ethical business partner for their customers. “Whether you’re offering automotive or fitness or travel services, at the heart of those conversations, we find that repetitive tasks can be automated and workflows simplified with our AI. That’s where Trengo will provide the solution to help your business unleash meaningful conversations with your customers.”

From Chief Executive to Chief Product Officer

Transitioning CEO Patrick has played an instrumental role in Trengo’s success over the years. Under his leadership, the company has raised more than €36 million in private venture capital, acquired thousands of customers globally and has grown to more than 100 employees since its founding in 2017. 

The transition to a new CEO and the unveiling of the innovative company strategy mark an exciting chapter in Trengo's history. The entire company is enthusiastic about the opportunities that lie ahead and is committed to upholding the company’s vision: Customer delight. Always. Wins.

For more information about Trengo, please visit

About Trengo:

Trengo stands strong in its mission, building software that helps European businesses automate repetitive work to unleash meaningful conversations with their customers. That’s why our dedicated team brings together all popular and useful channels into one automated platform, enabling teams worldwide to work more efficiently, so our customers can delight theirs. That is how we pay it forward.

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