Automate guest messaging on WhatsApp for hospitality

The hospitality industry is built on guest experiences. From the moment a guest books their stay to the moment they check out, every interaction matters.

That’s why Trengo is excited to announce its latest feature: hospitality triggers for WhatsApp – designed to help hotels, resorts, and vacation rentals automate repetitive guest updates by using WhatsApp.

With native integrations into leading PMS systems like Mews, Apaleo, and Booking Experts, this update allows hospitality brands to deliver timely, personalised, and proactive messaging across the entire guest journey, without needing developers or third-party tools.

Why this matters

Today’s guests expect more than just good service – they expect instant, contextual, and personalised communication. Traditional channels like email have open rates under 30%, which means important messages (like check-in instructions or upsell offers) often get ignored. Meanwhile, WhatsApp has open rates above 90%, making it the perfect channel for hotels to engage guests effectively.

By automating WhatsApp messages at every stage of the journey, hoteliers can ensure:

• Timely updates: Confirm bookings, send pre-arrival instructions, and remind guests of check-out times.
• Upsell opportunities: Proactively offer room upgrades, F&B packages, or spa deals at the right moment.
• Operational efficiency: Free up staff by automating repetitive communication, so teams can focus on delivering high-touch experiences.
• Consistent guest satisfaction: Reduce misunderstandings with clear, transactional WhatsApp messaging.

Key benefits

1. Automate the guest journey

Send automated WhatsApp messages for booking confirmations, pre-stay check-in, upsell offers, stay updates, and post-stay feedback – all triggered by PMS data. No manual setup or coding required.

2. Boost guest engagement

Say goodbye to low email engagement. With WhatsApp open rates over 90%, your guests will actually see and respond to your messages.

3. Personalised & contextual messaging

Unlike generic chatbots that can feel robotic, Trengo’s triggers are directly connected to PMS data, ensuring accurate, relevant, and personalised communication at every step.

4. Seamless integrations

With plug-and-play support for Mews, Apaleo, and Booking Experts, hospitality businesses can start automating immediately. Plus, Trengo’s open API ensures flexibility for future integrations.

5. Automation that scales with your team

All proactive WhatsApp conversations flow directly into Trengo’s shared team inbox, where messages can be assigned, tagged, and followed up without losing context. This means smoother collaboration across reception, sales & marketing, and concierge teams.

Final thoughts

The launch of hospitality triggers for WhatsApp marks a new step in Trengo’s mission to help hospitality businesses elevate their guest communication. By automating routine messages, engaging guests on the right channel, and empowering teams with the right tools, Trengo helps hospitality brands deliver unforgettable guest experiences, while driving operational efficiency and revenue growth.

Ready to experience it yourself? Book a demo today and discover how Trengo can transform your guest communication.

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