Thanks to the WhatsApp Business API, it is now possible to easily communicate with your clients via WhatsApp. To use the API, you need to connect with WhatsApp via one of their official partners. In this blog, I will explain who those partners are and how the WhatsApp Business pricing looks per partner.
We’ll get into the following:
- How does WhatsApp Business pricing work?
- Who are the official partners?
- How does the API’s interface look?
How does WhatsApp Business pricing work
The pricing for WhatsApp Business differs per country you are located in. Usually, partners of WhatsApp charge per message. Sending and receiving messages could start as low as $0.005, bulk discounts not included. WhatsApp itself charges a fee that differs per country to send messages.
Costs per WhatsApp Business template Message in USD
The complete pricing list per currency and country can be found here.
| First 250K messages | Next 750K messages | Next 2M messages | Next 3M messages | |
|---|---|---|---|---|
| Argentina | $0.0415 | $0.0408 | $0.0402 | $0.0382 |
| Brazil | $0.0473 | $0.0455 | $0.0438 | $0.0403 |
| Chile | $0.0586 | $0.0578 | $0.0566 | $0.0550 |
| Colombia | $0.0100 | $0.0095 | $0.0088 | $0.0078 |
| Egypt | $0.0687 | $0.0672 | $0.0651 | $0.0621 |
| France | $0.0768 | $0.0718 | $0.0643 | $0.0544 |
| Germany | $0.0858 | $0.0845 | $0.0831 | $0.0792 |
| India | $0.0042 | $0.0042 | $0.0040 | $0.0040 |
| Indonesia | $0.0240 | $0.0237 | $0.0234 | $0.0227 |
| Israel | $0.0232 | $0.0221 | $0.0204 | $0.0182 |
| Italy | $0.0420 | $0.0414 | $0.0408 | $0.0389 |
| Malaysia | $0.0407 | $0.0396 | $0.0386 | $0.0354 |
| Mexico | $0.0266 | $0.0262 | $0.0257 | $0.0243 |
| Netherlands | $0.0800 | $0.0777 | $0.0741 | $0.0695 |
| Nigeria | $0.0319 | $0.0296 | $0.0260 | $0.0213 |
| Pakistan | $0.0253 | $0.0244 | $0.0232 | $0.0215 |
| Peru | $0.0444 | $0.0419 | $0.0381 | $0.0330 |
| Russia | $0.0477 | $0.0465 | $0.0452 | $0.0416 |
| Saudi Arabia | $0.0260 | $0.0248 | $0.0230 | $0.0206 |
| South Africa | $0.0200 | $0.0189 | $0.0173 | $0.0151 |
| Spain | $0.0380 | $0.0370 | $0.0355 | $0.0335 |
| Turkey | $0.0100 | $0.0097 | $0.0094 | $0.0085 |
| United Arab Emirates | $0.0235 | $0.0230 | $0.0224 | $0.0215 |
| United Kingdom | $0.0398 | $0.0389 | $0.0380 | $0.0354 |
| North America* | $0.0085 | $0.0083 | $0.0080 | $0.0073 |
| Rest of Africa* | $0.0576 | $0.0561 | $0.0547 | $0.0504 |
| Rest of Asia Pacific* | $0.0505 | $0.0497 | $0.0489 | $0.0464 |
| Rest of Central & Eastern Europe* | $0.0619 | $0.0606 | $0.0593 | $0.0555 |
| Rest of Latin America* | $0.0515 | $0.0505 | $0.0495 | $0.0466 |
| Rest of Middle East* | $0.0514 | $0.0506 | $0.0499 | $0.0476 |
| Rest of Western Europe* | $0.0750 | $0.0738 | $0.0726 | $0.0689 |
| Other* | $0.0380 | $0.0380 | $0.0380 | $0.0380 |
Who are the official WhatsApp Business partners?
There are multiple WhatsApp Business partners that offer the API. We have highlighted the most popular ones that integrate with Trengo below.
Twilio
Twilio is an American cloud communication platform located in San Fransisco, California. In 2018, WhatsApp granted Twilio the official WhatsApp Business partnership that enabled the company to provide the official WhatsApp Business API.
Pricing Twilio WhatsApp Business Message Templates: $0.085 per message
Pricing Twilio CM for customer-initiated conversation: $0.005 per message
Trengo Business partner
Trengo teamed up with one of the WhatsApp Business Partners to offer you the most affordable solution for the API. The pricing consists of registering your number via the Business partner at WhatsApp for €45,- (one-time fee per number) and a €45,- monthly fee to run the number. There are no costs for sending messages and received in a conversation initiated by the customer.
Pricing Trengo business partner WhatsApp Business Message Template: € 0.0715 – per message – available volume discount
Pricing Trengo Business partner for customer-initiated conversation: Free
Number registration: one-time fee of € 45,- per number.
Server costs: € 45,- euro per month per number.
Read here about what WhatsApp Message templates are.
Interface for the WhatsApp Business API
YouThere are some good existing integrations you can use to communicate via WhatsApp.
Trengo has a partnership with Twilio, Messagebird, and the Trengo Business partner. We offer you a complete communication solution for WhatsApp Business.
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