May 22, 2022 10 min read

How to set up and send WhatsApp newsletters

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Newsletters are a low-cost marketing tool that can strengthen your brand. They can help you provide customer value, gain a competitive edge, and build trust and authority while keeping your brand top of mind. Of course, your newsletters can only deliver these benefits if your customers see them, and WhatsApp messages have a higher open rate than email.

Even though WhatsApp Business doesn’t have a newsletter delivery tool, you can send newsletters to your customers with WhatsApp Business templates and Trengo. You can also make WhatsApp Business templates to send order notifications, product instructions, or product recommendations.

Are you ready to set up WhatsApp templates for marketing newsletters? Let’s get started.

In this article, you’ll read about:

  • What you need to create WhatsApp newsletter templates with Trengo
  • How to create a WhatsApp Business template with Trengo
  • How to start sending your WhatsApp newsletters
  • How your business can leverage WhatsApp newsletters.

What you need to create WhatsApp newsletter templates with Trengo

Before you get started, make sure that you have the following accounts and connections set up:

You’ll also need a budget for sending WhatsApp template messages. They’re very inexpensive, but they’re not free.

How to create a WhatsApp Business template with Trengo

Creating a WhatsApp Business template via Trengo starts from your dashboard in 360dialog, Trengo’s partner that gives you the API key to connect WhatsApp with Trengo. Once you’re registered with 360dialog, you can log in and go to ‘Manage Templates.’ Then follow these steps:

  • Click on ‘Add Template’
  • Complete the form:
    • Give your template a name
    • Choose the template category, like the ‘Auto-reply’ category
    • Choose the template language
    • Choose ‘standard’ for your template type
    • Type in the text of your template – this is where you’ll need to insert the variables to your message that help to personalize it. Here’s an example of what it might look like:

Hi {1},

We are excited about the new rollout of our family of products and as part of our launch, we will be discounting the whole line of products on {2} for all of our VIP customers.

We are looking forward to seeing you at our VIP event.

Respectfully,

{3}

What do the numbers in curly brackets mean?

  • {1} is the variable for your customer’s name
  • {2} is the variable for the date your business will run the promotional offer for your customers
  • {3} is the person’s name and title or department that’s sending the message.

Using variables this way saves time while personalizing your message – exactly what a good template is designed to do.

This is just one example of how you can create a WhatsApp Business template. You can sort your templates into Trengo categories so you can easily access, use, and update your newsletters, promotions, and customer service responses.

After you enter your text and variables, it’s time to review your template to see how it will look to your recipients in WhatsApp. You may need to make a few adjustments and go through a few rounds of previews to get it just right.

When your template looks good, then you need to submit it to WhatsApp for approval. Once WhatsApp approves it, you can add the template to Trengo and begin using it. You can visit our WhatsApp template guide and start reading at the “Steps to Take in Trengo” section to get your template ready to send.

How to start sending your WhatsApp newsletters

Now that you know how to create a WhatsApp Business template for your newsletter, you can launch it. To build your recipient list, you can ask customers who message you on WhatsApp if they’d like to receive your brand’s newsletter. This respects their privacy and keeps you compliant with marketing rules about spam. Your WhatsApp invitation template might look like:

Hi {1},

Thank you for reaching out to Company ABC!

Press {2} to chat with an agent

Press {3} to opt-in to receive our newsletter

When a customer opts in to receive your newsletter, you can ask for their contact information to send them the newsletter or re-direct them to a link to your website where your newsletter is stored.

Tip: As you’re creating your WhatsApp Business template, keep in mind that WhatsApp Business has a 24-hour rule. This means that when a customer reaches out to you via WhatsApp Business, your team needs to respond within 24 hours. However, if 24 hours go by before you can get back to the customer, you can reach out to them using a Whatsapp Business template, which also restarts the 24-hour response clock. There’s a small fee to do this, so it’s most cost-effective (and a best customer service practice) to respond quickly.

How your business can leverage WhatsApp newsletters

When customers opt-in for your newsletter, they’re saying “yes” to your brand and to a stronger connection to your business. As a result, newsletters can increase customer engagement, drive sales, and strengthen customer loyalty. Each time a customer reads your newsletter and clicks through to your offers, it brings them closer to making a purchase.

Here are some tips to making your newsletter the most effective marketing tool it can be:

  • Include content in your newsletter that adds value for your customers. For example, include promotional offers or information on how to earn and use reward points for purchasing your products.
  • Send your newsletter on a regular basis to keep your brand fresh in the mind of your customers. Frequency of contact can build trust and loyalty. However, if you start to notice a rising rate of opt-outs, it may be time to slow the cadence of your newsletters to improve retention.
  • Add social media links to your newsletter to drive more traffic to your social media channels, promote sharing, and get recipients to engage with more of your store’s content. Remember that with Trengo you can easily manage all of your social conversations in one place, including Facebook Messenger, Instagram, Telegram, WeChat, and Twitter.

FAQs

What makes Whatsapp Business newsletters different from other newsletters?

When you send your newsletters through WhatsApp, you can reach customers in their preferred channel, rather than relying on email delivery.

What are the benefits of automating WhatsApp newsletters?

Automation lets you send hundreds or thousands of personalized newsletters at once, in just a few moments, rather than trying to customize them manually.

How does Trengo help businesses increase sales with their WhatsApp newsletters?

Trengo makes it easy to send targeted newsletters to different groups of customers, which can increase conversions, especially sales to repeat customers.

Connect your WhatsApp Business account with Trengo and leverage WhatsApp Business templates to scale your business. If you need help along the way, the Trengo team is happy to assist, and we’ll give you the same seamless support we help you deliver to your customers. Start with a free Trengo trial now.

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