October 26, 2021 10 min read

WhatsApp vs WhatsApp Business: the main differences 🙋

Written byLiselot Hofman
WhatsApp vs WhatsApp Business

In 2018, WhatsApp launched WhatsApp Business. The app was created for small and medium-sized businesses to communicate with their customers. In this video, you’ll learn all about the differences between WhatsApp and WhatsApp Business.

We’ll discuss:

  • User audiences
  • Profiles
  • Features


[Liselot] In January 2018, WhatsApp launched WhatsApp Business: a messaging app developed for small to medium businesses. This release resulted in me not only messaging my mom via WhatsApp but also my hairdresser.

That reminds me. 

[Efe] Ehh… Liselot?

[Liselot] Cool, that’s settled.

WhatsApp Business gives businesses the opportunity to personally connect with customers. My name is Liselot, and in this video, I’ll explain the differences between WhatsApp and WhatsApp Business.

1. User audience

Let’s start with the user audience.

WhatsApp was developed for personal conversations with friends and family. Whether that’s with your neighbor, your teenage sister, or your 80-year old granny. We use WhatsApp to participate in private and group conversations.

WhatsApp Business was developed for small to medium business owners. In the app, they can offer customer service, sell their products and build customer relationships.

2. Profile

Now let’s have a look at the profiles.

Here’s an example of a regular WhatsApp profile. The profile contains a:

  • Name
  • About
  • Phone number
  • Profile picture

WhatsApp Business profile offers way more options. Here you can add:

  • Address
  • Opening hours
  • E-mail address
  • Website

Make sure to treat your WhatsApp Business profile as your business card. It’s important to fill it out in detail to make it easy for customers to find your store or visit your website.

3. Features

Last but not least, we’ll take a look at the features.

WhatsApp started with only essential features, such as chatting and photo sharing. But many new features have been added over the past few years.

WhatsApp includes features such as:

  • Video calling
  • Broadcast messaging
  • Voice messaging
  • Document sharing (up to 100 MB)

WhatsApp Business offers additional features that are more business-focused.

You can:

  • Add a product catalog in which you can highlight your product or service.
  • Use quick replies to answer frequently asked questions in one click.
  • Add labels to contacts and conversations to keep a clear overview.
  • Send a broadcast message to 256 contacts at the same time.
  • Send an automated message to respond even outside business hours.

There are some limitations to the WhatsApp Business app that makes it unsuitable for bigger companies.

For instance, you can only manage the app with one user at the same time. If you want to use WhatsApp Business with more users, you’ll have to start using the API. Want to learn more about that? Then check out the link in our description for more information.

Thanks for watching and don’t forget to subscribe! See you in the next video.

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Written by Liselot Hofman

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