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Selling through Facebook Messenger is a whole different story than offering service. Customers always know where to find you when they have a question. But if you want to sell, you have to be proactive.
First, you need to invite prospects to start a conversation. And if they do, you need to convince them of buying your product. It requires the right features and scripts to make your sale a success.
Luckily, Facebook Messenger offers just that. For example, you can run Click-to-Message ads that redirect prospects straight to Messenger and use tools like auto-replies to send out sales scripts automatically.
In this blog, I'll tell you more about selling through Facebook Messenger and help you become a pro right away. 💰
Why you should start selling through Facebook Messenger
Let's dive into some numbers. Companies share that Facebook Messenger enables them to:
- Increase the overall number of customers by 44%
- Increase their overall sales by 60%
- Increase app installs by 70%
- Increase the average order value by 17%
Facebook Messenger is the second most used messaging app worldwide. Already over 40 million businesses are selling their products through the app.
It's the combination of Facebook and Messenger that makes selling through Facebook Messenger a success. See, you can target prospects via Facebook ads, redirect them to Facebook Messenger and start selling your product right then and there. No need to redirect customers to a different app or landing page. The whole customer journey takes place on Facebook Messenger.
How to start selling through Facebook Messenger
The following steps will help you get ready to start selling through Facebook Messenger.
1. Run Facebook Messenger ads
First things first. You have to get noticed to sell your product. You can do this by running one of either two types of Facebook Messenger ads:
- Click-to-Message ads: Click-to-Message ads are published in the Facebook news feed and include a "Send a Message" CTA button. By clicking this button, it will immediately open a conversation in Messenger.
- Sponsored Message Placement ads: Sponsored Message Placement ads pop up in Facebook Messenger showing your brand's name as if it were from a contact. When opening the message, the prospect can either click on a personalized CTA or send an instant reply.
Both of these ads are conversational. Click-to-Message ads invite prospects to start a conversation and Sponsored Message Placement ads already open a conversation. From here on, it's up to you to keep the conversation going.
Read this article for 5 inspiring examples of Facebook Messenger ads.
2. Write sales scripts
Now prospects know where to find you, it's time to convert them into customers. You can do this by writing a solid sales script for various situations. Here are some best practices you can take into account:
✅ Don't push it: Write your sales script as if you're doing your prospect a favor. You're here to help.
✅ Keep it short: Short messages are more common on these types of channels. This comes across as more informal and personal, and less salesy.
✅ Give it a human touch: Use emojis to convey emotion and seek interaction.
To help you get started, I've put together a list of 12 Facebook Messenger sales scripts. You can read it here.
3. Start automating
From here on, your Facebook inbox might get a little busy. That's where automation comes into play. You can use automation to, for example, send your sales scripts or quickly answer frequently asked questions.
There are several tools in Facebook Messenger that you can use for working more efficiently:
Quick replies: Answer frequently asked questions in one click using templated messages.
Auto-replies: Use auto-replies to make sure questions are always answered. Even outside of business hours. Check out some auto-replies here for inspiration.
Chatbots: A chatbot can help your team answer frequently asked questions, route conversations to the right team, and even collect leads. Learn how to integrate a chatbot on Facebook Messenger here.
4. Use an omnichannel communication platform
You're almost ready to become a pro. There is one more tool I don't want to hold back from you.
You can make selling through Facebook Messenger even easier with an omnichannel communication platform, like Trengo.
With Trengo, you can:
- Manage messages from all your communication channels in one platform.
- Collaborate more efficiently by tagging colleagues in conversations and chatting internally.
- Increase your response time by using chatbots, auto-, and quick-replies.
- Improve your sales by analyzing statistics and discovering trends.
Curious how other companies manage their Facebook Messenger conversations in Trengo? Read it here.
Start selling via Facebook Messenger like a pro
Now you know what it takes to start selling through Facebook Messenger, it's time to take action. Do you want to take off with a flying start? Plan a free demo today and explore how our platform can help you become a pro.
If you would like to have more information on how to use Trengo for your sales, you can reach out to our team. We're always happy to help. 😁
Frequently Asked Questions (FAQs)
How do I automate sales chats using Facebook Messenger bots?
You can automate sales chats on Facebook Messenger by using no-code chatbot builders like Trengo, BotHelp, Make.com, or ManyChat. These platforms let you design conversational flows that qualify leads, answer product questions, share offers, and guide customers through the purchase process all without manual intervention. Trengo centralises Messenger with other channels, so your team can manage all conversations and automate responses, follow-ups, and lead routing from a single inbox. AI chatbots can be set up to handle FAQs, recommend products, and even close sales 24/7.
How do I handle order inquiries and customer service on Messenger?
Handle order inquiries by integrating Messenger with your CRM or order management system, allowing agents (or bots) to access order status, shipping updates, and customer history in real time. Use chatbots to provide instant responses to common questions, and always offer an option to escalate to a human agent for complex issues. Trengo and similar platforms allow you to assign chats, tag conversations, and automate routine updates, ensuring customers get fast, accurate support.
Can I send broadcast messages to promote offers on Messenger?
Yes, you can send broadcast messages using Messenger’s One-Time Notification (OTN) or message tags for promotional campaigns, product launches, and exclusive offers. Tools like Trengo, SleekFlow, and BotHelp help you segment your audience and send personalised broadcasts compliantly ensuring you stay within Facebook’s 24-hour messaging rules. Broadcasts are highly effective for re-engagement and driving sales.
What tone or approach works best when selling through chat?
A friendly, conversational, and helpful tone works best for Messenger sales chats. Match your brand’s personality, use the customer’s name, and keep messages concise and positive. Empathise with the customer’s needs, use simple language, and be proactive with solutions or offers. Trengo recommends sounding human, adapting to the customer’s mood, and personalising every interaction for higher engagement.
Is Messenger marketing still effective in 2025?
Absolutely. Messenger marketing remains highly effective, with open rates around 88–98% and rapid response times. Messenger’s conversational format builds trust, nurtures leads, and increases conversion rates compared to traditional email. AI-driven personalisation and automation make Messenger a top channel for sales and customer engagement in 2025.
Can I connect my Messenger chat with a payment system?
Yes, Messenger supports native payments via Meta Pay (formerly Facebook Pay), allowing customers to complete purchases directly in chat using credit cards, PayPal, or other methods. Many chatbot platforms, including Trengo, can integrate payment options or link to secure checkout pages, streamlining the buying process and boosting conversion rates.
