The WhatsApp Business for Your Entire Team

The WhatsApp Business API is a tool that allows businesses to receive and answer unlimited WhatsApp messages at scale. Unlike the standard WhatsApp Business app, the API connects to a platform like Trengo, enabling features like team inboxes, AI chatbots, and integration with other business software.

The free Business App is for single users on one device. The WhatsApp API is built for teams. It allows multiple users to manage conversations from a shared platform like Trengo and enables advanced features like AI agents, chatbots, and integration with other business tools.

No, the official WhatsApp Business API is not free. Meta (the parent company of WhatsApp) charges businesses per conversation. However, the first 1,000 service conversations each month are free. Trengo provides access to the API and the platform to manage it, with pricing plans based on your needs.

You can get access through an official WhatsApp Business Solution Provider (BSP) like Trengo. We handle the technical integration with Meta, provide the software to manage your conversations, and guide you through the quick process of connecting your phone number.

A Meta Business Partner is a company recognised by Meta for its technical expertise and ability to help businesses grow across Meta platforms. These partners have access to exclusive resources, training, and support from Meta.

Yes, with the WhatsApp Business API integrated through Trengo, you can send broadcast messages to multiple recipients simultaneously. This feature is ideal for sharing promotions, newsletters, and updates with your audience.

In Trengo, WhatsApp messaging templates allow you to pre-write messages for various scenarios, such as appointment confirmations, delivery updates, or promotional content. These templates ensure consistent and efficient communication with your customers.

Yes! Trengo enables multiple teams to manage and respond to messages from the same WhatsApp Business number. You can assign incoming messages to specific team members and collaborate efficiently within the platform.

Using WhatsApp Business through Trengo offers several advantages:

• Centralised communication: Manage all customer interactions in one platform
• Team collaboration: Multiple team members can handle conversations simultaneously.
• AI & automation: Utilise chatbots and automated replies to answer conversations. Plus use AI Journeys to handle FAQs automatically.
• Broadcasting: Send bulk messages to your customer base.
• Integrations: Connect with other tools like CRM systems for enhanced functionality.

Yes, Trengo allows you to create and manage marketing campaigns on WhatsApp. You can send broadcast messages to leads, share promotional content, and engage with potential customers directly through the platform.

The cost of using WhatsApp Business (and the WhatsApp Business API pricing) varies based on factors like volume and the plan you pick. Trengo offers competitive pricing, including no connection fees and the first thousand messages each month for free. For detailed pricing information, check out our pricing page.

Trengo provides a unified platform where businesses can manage WhatsApp communications alongside other channels like email, live chat, and social media. We’ve been a WhatsApp Business expert from the start . Our integration of the channel facilitates seamless team collaboration, advanced automation, and comprehensive analytics, enhancing overall customer engagement.

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For more detailed information on how to set up WhatsApp Business API, please visit Trengo's Help Centre.