June 30, 2022 10 min read

How to send a WhatsApp Business broadcast message

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Service messages. Order notifications. Shipping updates. Most businesses are fully accustomed to sending these automated messages via email. It’s how they’ve always done it. Never change a winning team, right?

But in the last few years, a huge chunk of customer communication has transferred from email to messaging apps, like WhatsApp Business. For consumers, it’s a faster and more convenient way of communicating with brands. However, WhatsApp Business didn’t allow for outbound messaging up until recently, which forced businesses to hold on to good ol’ email.

But that’s all changing with 🥁 WhatsApp Business broadcast messages 🥁

By sending out a WhatsApp Broadcast message, you can reach out to multiple customers at the same time. Whether you want to inform customers about a discount, promote a new product, or send out a service update. This way, you can keep your customers up-to-date via their favorite communication channel.

In this blog article, we’ll discuss the following topics:

  • What is a WhatsApp broadcast message for business?
  • How to send a WhatsApp broadcast message as a business
  • 8 examples of WhatsApp broadcast messages

What is a WhatsApp broadcast message for business?

A WhatsApp broadcast message is a message that is sent from a single WhatsApp user to multiple phone numbers at the same time. Although it looks like you’re communicating in a group, the recipient can’t see that the message is broadcasted. They will receive the message as a private message. WhatsApp broadcast first was a consumer-only feature, but it’s now also available for businesses.

This opens up a special opportunity for businesses that use the WhatsApp Business API. Earlier, those businesses could only respond to inbound messages. With broadcast messaging, they can now also send outbound messages.

WhatsApp Business broadcasting use cases

To give you a better idea of how you can use WhatsApp Business broadcasting, I listed a couple of handy examples below:

  • Send WhatsApp newsletters: Share the latest news of your organization or products with your opted-in customers.
  • Updates on games or matches in a competition: Send updates to people who bought tickets for a competition about a time change, cancellation, or other news.
  • Status updates: Inform customers when your website is unavailable due to issues or planned maintenance.
  • Back-in-stock alerts: Alert customers that the product they requested earlier is now in stock again.
  • Travel or leisure updates: Send customers information about a gate change, check-in times at the hotel, or what color outfit their tour guide will be wearing at the meeting spot.

How to send a WhatsApp broadcast message as a business

You can send WhatsApp broadcast messages via the WhatsApp Business app and the API. Small businesses with just a couple of employees and a low number of customers often use the regular WhatsApp Business app. The app comes with a couple of limitations that make it unfit for larger companies, who are better off using the WhatsApp Business API.

A guide for small businesses using the WhatsApp Business app

As I said, there are some limitations to using the WhatsApp Business app. The first limitation is that while using the WhatsApp Business app, you can only send a broadcast message to people who saved you on their phone as a contact. Also, you can only select a maximum amount of 256 contacts to your broadcast list. Additionally, the app can only be used by up to four different users and has limited automation options. Again, this should be perfectly fine if you run a small business with one or two employees.

If you open your WhatsApp Business application and go to chats, you can find “Broadcast lists” right above your most recent conversation. Here, you can create a new broadcast list.

Once you’ve added phone numbers to the list, you can give the list a name and shoot your first message. After this, the list will be saved and you can repeatedly send broadcast messages to the same group of people.


A guide for SMEs and enterprise businesses using the WhatsApp Business API

The best solution for SMB and enterprise businesses is the WhatsApp Business API. In order to use the WhatsApp Business API, you’ll need to use a smart messaging software solution like Trengo. From there, getting started with the API only takes you about 10 minutes of time.

By using the WhatsApp Business API, you eliminate the limitations that come with the regular app. Here are the most important benefits of using the API:

To send a broadcast message via the API, you’ll need to use template messages. Template messages have to be approved by WhatsApp before you can send them out. They’ll check if the messages abide by their commerce policy. The templates can be personalized with placeholders like [name], [business name], [order number], and so on.

Samples of WhatsApp broadcast messages for different situations

Now that you are completely up-to-date on what a broadcast message is and how you can use it, it’s time for some inspiration.

Below are some WhatsApp broadcast message samples that you can copy and use for your business. Note that all brackets are variables that can be personalized by the sender. Since WhatsApp needs to approve these templates before you can use them, make sure to use those variables wisely.

Booking confirmation

Hello [name], it’s confirmed! We’ll see you on [date]. Thank you for booking with Hotel Mosaic. You’ll find details of your reservation enclosed in the following link: [link].

Order confirmation

Hello [name]! We have just received your order #[order number]. Thanks for shopping at Mindy’s Market. You can follow the status of your order here: [link].

Flight update

Your flight [flight number] to [city] will depart from [gate]. Enjoy your flight!

Upselling message

Hi [name], we noticed that you left your shopping cart full of cool stuff. Here’s a list of things that you might want to consider adding to your cart before you complete your purchase: [a list of products].

Back-in-stock alert

Good news, [name]! Remember when you asked us about [product name]? We will finally have it in stock again by [date]. It’s not on the website yet, because we wanted to give you a chance to buy it first. Let us know if you’re still interested!

Promotion announcement

Hello! Our [name of promotion] starts in less than [time]! All of our products will be sold at a [percentage] discount. Are you ready?

Reactivation message

Hi [name]! It’s been [number of months] months since you last changed your tires. Since winter is on the way, it might be the perfect time to switch to snow tires. Let me know if I can book an appointment for you, we still have availability this week.

Start using WhatsApp broadcast messages for your business

You could stick to email forever and keep WhatsApp as a nice extra. That may work. Who knows, maybe WhatsApp is just hype…

But you could also use Trengo to start sending WhatsApp Business broadcast messages and get ahead of the competition.

Start your 14-day free trial here.

Further reading

Do you want to learn more about using WhatsApp for your business? These blogs might also interest you:

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