August 12, 2021 10 min read

WhatsApp Broadcast message: How it works + Examples

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If you’re an active WhatsApp user and you’re anything like me, you’re probably participating in over 20 WhatsApp groups. Where we first created well-thought-out groups, they are now sprouting like roots. Cause – let’s be honest – why send out 18 invites for your birthday when you can create a WhatsApp group and invite everyone at once?

We want to communicate faster and more efficiently. But also with less effort.

The same goes for businesses. Luckily, WhatsApp launched a feature that helps you with just that. By sending out a WhatsApp Broadcast message, you can reach out to multiple customers at the same time. Whether you want to inform customers about a discount, new product, or service update. With a WhatsApp broadcast message, you keep them up-to-date in one click.

In this blog, I’ll share:

  • How a WhatsApp broadcast message works;
  • The benefits of using a WhatsApp broadcast message;
  • 8 examples of WhatsApp broadcast messages.

What is a WhatsApp broadcast message?

A WhatsApp broadcast message is a message that is sent from a single WhatsApp user to multiple numbers at the same time. Although it looks like you’re communicating in a group, the recipient can’t see that the message is broadcasted. They will receive the message as a private message.

WhatsApp broadcast first was a private feature, but it’s now also available for businesses. However, a WhatsApp broadcast message still has its limitations. You can only send a broadcast message to people who saved you on their phone as a contact. Also, you can select a maximum amount of 256 contacts to your broadcast list.

How does it work?

If you open your WhatsApp application and go to chats, you can find “Broadcast lists” right above your most recent conversation. Here, you can create a new broadcast list.

Once you’ve added phone numbers to the list, you can give the list a name and shoot your first message. After this, the list will be saved and you can repeatedly send broadcast messages to the same group of people.

WhatsApp broadcast lists
WhatsApp broadcasts lists

The benefits of using a WhatsApp broadcast message

Using a WhatsApp broadcast message has the following benefits:

  • You can inform your customers way faster;
  • Your team doesn’t have to type the same message over and over again;
  • Your one-time message can automatically turn into a conversation.

8 examples of WhatsApp broadcast messages for different situations

The context of your message depends on your aim. Would you like to boost your sales or inform customers about your product or service? Here are 8 ready-to-use examples.

Broadcast messages for sales

1. “Hi there! This week, we have a 15% discount on all sportswear. Let me know if you’d like to visit our store, so I can book an appointment for you.”

2. “Hi! 😄 We have good news! [product] will be back in stock tomorrow. Let me know if you’re still interested, so I can put one aside for you.”

3. “Hello! Tomorrow, we are launching our new [product]. The supplies are limited, so let me know if I can put one aside for you by replying to this message.”

Looking for more inspiration? Read this blog with 5 Ready-To-Use WhatsApp Advertising Message Samples.

Broadcast messages for customer support

4. “Hi. We are currently experiencing some technical issues with our website. We will let you know immediately when everything is back to normal. Sorry for the inconvenience!”

5. “Hi there. There seems to be a problem with today’s shipping. Your delivery may take up to 1-2 working days extra. Sorry for the inconvenience, we will keep you up-to-date.”

6. “Hi! Due to a delay from our supplier, your order will be 2 days late. Sorry for the inconvenience. We would like to make it up to you with a 20% discount code: [code].”

General broadcast messages

7. “Hi! We want to wish you a merry Christmas and a very happy new year. May all your wishes come true. See you in [year], team [business]. ✨”

8. “Hello you! Big news! We currently opened a brand new store in [place]. 🚀 We would love you to take a visit. Let me know if I can book an appointment for you.”

Start using WhatsApp broadcast messages for your business

Now you know what WhatsApp broadcast messages can do for your business, it’s time to send out your first message. You can directly start by using one of the examples from this blog, or write your own broadcast message.

Do you want to learn more about using WhatsApp for your business? These blogs might also interest you:

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