May 28, 2021 10 min read

WhatsApp Business API: How to get it

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WhatsApp Business API

If you want to start using WhatsApp Business with your team, downloading the app will not do the trick. You need a WhatsApp Business API to work together on WhatsApp conversations with multiple users and devices. Luckily, getting a WhatsApp Business API can be done in just a few steps. I’ll walk you through the process.

In this article, I’ll discuss the following topics:

  • What is a WhatsApp Business API
  • The benefits of using a WhatsApp Business API
  • How to get a WhatsApp Business API

What is a WhatsApp Business API

The WhatsApp Business API is created for medium to large companies. It allows you to use WhatsApp Business with multiple users, on multiple devices, at the same time. The API needs to be integrated into business software before you can use it. That’s why you need to use a third-party service, such as Trengo, to start working with the WhatsApp Business API.

The benefits of using a WhatsApp Business API

Using the API via a platform like Trengo brings many benefits. All focussed on collaborating better as a team and improving your service via WhatsApp Business.

1. Collaborate on WhatsApp Business messages in one tool

The API makes it possible to work on WhatsApp conversations with multiple agents. Trengo takes it one step further. We collect all WhatsApp Business conversations in one tool. You can @tag your colleague in the thread of the conversation and assign conversations to the right agent. This way, you can manage WhatsApp conversations the way that works best for your team.

Collaborate with a WhatsApp Business API

2. Automate WhatsApp Business conversations

In Trengo, you can use automation tools that help your team answer frequently asked questions and increase the response time via WhatsApp. These are the most-used tools:


You can use a chatbot to pick up conversations, answer frequently asked questions, and automatically forward conversations to the right agent. Chatbots save your team time that you can spend on handling more complicated inquiries.

Quick replies

Quick replies are standardized answers you can implement in Trengo. You can use these to answer frequently asked questions in just one click.

Auto replies

Auto replies come in handy when your team is not available for any reason. For example, when your business is closed, you can still inform customers about opening hours and the expected response time.

Automate WhatsApp Business conversations

3. Get valuable insights on your WhatsApp Business conversations

If you connect your API to a customer service platform like Trengo, you’ll get valuable insights on your WhatsApp conversations.

This can be insights on, for example:

  • The amount of WhatsApp conversations your team handles on a daily basis
  • The response time of your team answering incoming WhatsApp messages
  • The most discussed topics via WhatsApp
  • The most popular products you sell via WhatsApp.

How to get a WhatsApp Business API

You can get an API in just two steps.

1. Start your free trial with Trengo

You can easily start your free trial by filling in the following details:

  • First name
  • Last name
  • Company name
  • Phone number
  • Email address
  • Password

From here on, you can immediately apply for the API, as explained in the following step.

2. Apply for the WhatsApp Business API

Check this video for a quick explanation of read the instruction bellow.

Step 1. Go to settings

Step 2. Go to WhatsApp Business

Step 3. Select ‘submit a request for WhatsApp Business’

* If you receive a notification at this point, please follow the instructions

Step 4. Fill in the required information

Step 5. Read the terms and conditions so you’re aware of the policies from WhatsApp

Step 6. Click on ‘create channel’

Get started

After following these steps, your request is submitted. You’ll directly receive an email to kick off the application process. If you would like to receive help in the process, you’re free to contact our customer service team anytime.

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Read more: The Ultimate Guide to WhatsApp Business Success

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